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Microcolumn will withdraw from the liquid milk market and "transform" into a Mengniu cheese business operation platform!

资讯详情

Microcolumn will withdraw from the liquid milk market and "transform" into a Mengniu cheese business operation platform!

  • Categories:Industry news
  • Author:新乳业
  • Origin:新乳业
  • Time of issue:2021-04-14 20:34
  • Views:

(Summary description)At the end of 2020, Miracle Land announced that the total amount of funds raised by the non-public offering of shares will not exceed 3 billion yuan, and Inner Mongolia Mengniu will subscribe for all the shares of this non-public offering in cash. After the transaction is completed, Inner Mongolia Mengniu will become the company's controlling shareholder and Mengniu Dairy will become the company's indirect controlling shareholder.

To

In this context, Miacoland has recently received a letter from the China Securities Regulatory Commission regarding the preparation of the Shanghai Miaikelando Food Technology Co., Ltd. Non-public Issuance Application for the Issuance Examination Committee Meeting (hereinafter referred to as ""Information Letter""). On April 13th, Miacolando issued an announcement and responded to the issues listed in the "Notification Letter" regarding the acquisition of Miacolando by Inner Mongolia and Mengniu.

To



To




Microcolumn will withdraw from the liquid milk business within 3 years




To





To

At present, Mengniu Dairy’s main business is the production and sales of dairy products. The main products are liquid milk, ice cream, milk powder and other products. The main business of Miaocolanduo is the research and development and production of specialty dairy products with cheese as the core. And sales, and it is also engaged in dairy products trading and liquid milk business. It can be seen that the two and their subsidiaries have some identical or similar situations in the trading business of cheese, liquid milk and dairy products. In order to avoid competition in the same industry, Microcolando and Mengniu Dairy have made the following arrangements:

To

In terms of cheese business, Mengniu Dairy has promised to use Microcolander as the operating platform for the cheese business after the completion of the transaction, and to inject the cheese business into the listed company within 2 years from the date of completion of the transaction.

To

In terms of liquid milk business, Microcolum plans to continue to focus on the development of advantageous cheese industries in the future, and steadily shrink the liquid milk business. Microcolumn will focus on the cheese business after the completion of this transaction, and will gradually withdraw from the liquid milk business through asset disposal and other methods within 3 years from the completion of the transaction. Mengniu Dairy Co., Ltd. promised to ensure that Microcolumn will withdraw from the liquid milk business through asset disposal within 3 years from the date of completion of the transaction. In order to effectively implement the overall strategy of cheese development, Microcorando has implemented the upgrading and transformation project of Guangze Dairy's specialty dairy industry since 2020, and completed the upgrading and transformation of part of the liquid milk production workshop of Guangze Dairy's Changchun factory into a cheese production line. .

To




Continuously maintaining 100% growth, Microcolon will focus on the main cheese business




To





To

Microcolando stated that the division of Mengniu Dairy from its own business is conducive to ensuring the legal rights and interests of Microcolando and investors, which is embodied in the following aspects:

To

Focusing on the main cheese business is in line with the company's strategic development plan. At present, the domestic dairy product market, especially the liquid milk consumption, has achieved considerable development in the past two decades, but the dry dairy products represented by cheese still have great potential and space for development. In the future, Miracle Land will actively expand its sales network, improve its national layout, develop a variety of modern channels and new types of cheese products for terminal retail, and strive to take the lead in multiple categories other than mozzarella and cheese sticks, with the help of Inner Mongolia Mengniu The advantages of resources and channels to seize the highly potential cheese market in China.

To

At the same time, we will adhere to a professional brand development route, increase brand promotion and marketing investment, increase market share and brand influence, and build "Miao Ke Lan Duo" into a well-known cheese brand in the country. Integration and technological innovation, enrich the product line and brand connotation, resist the risks caused by the large fluctuations in raw material prices, and continue to provide Chinese consumers with a high-quality and differentiated product portfolio.

To



To

To

The profitability and rapid growth of the cheese business have been the core of the company's business development in recent years. Since 2017, the revenue of the cheese business under Microcolumn has maintained a continuous growth rate of more than 100%, the proportion of the main business revenue has increased rapidly from 19.73% to 71.63%, and the gross profit contribution has incre

Microcolumn will withdraw from the liquid milk market and "transform" into a Mengniu cheese business operation platform!

(Summary description)At the end of 2020, Miracle Land announced that the total amount of funds raised by the non-public offering of shares will not exceed 3 billion yuan, and Inner Mongolia Mengniu will subscribe for all the shares of this non-public offering in cash. After the transaction is completed, Inner Mongolia Mengniu will become the company's controlling shareholder and Mengniu Dairy will become the company's indirect controlling shareholder.

To

In this context, Miacoland has recently received a letter from the China Securities Regulatory Commission regarding the preparation of the Shanghai Miaikelando Food Technology Co., Ltd. Non-public Issuance Application for the Issuance Examination Committee Meeting (hereinafter referred to as ""Information Letter""). On April 13th, Miacolando issued an announcement and responded to the issues listed in the "Notification Letter" regarding the acquisition of Miacolando by Inner Mongolia and Mengniu.

To



To




Microcolumn will withdraw from the liquid milk business within 3 years




To





To

At present, Mengniu Dairy’s main business is the production and sales of dairy products. The main products are liquid milk, ice cream, milk powder and other products. The main business of Miaocolanduo is the research and development and production of specialty dairy products with cheese as the core. And sales, and it is also engaged in dairy products trading and liquid milk business. It can be seen that the two and their subsidiaries have some identical or similar situations in the trading business of cheese, liquid milk and dairy products. In order to avoid competition in the same industry, Microcolando and Mengniu Dairy have made the following arrangements:

To

In terms of cheese business, Mengniu Dairy has promised to use Microcolander as the operating platform for the cheese business after the completion of the transaction, and to inject the cheese business into the listed company within 2 years from the date of completion of the transaction.

To

In terms of liquid milk business, Microcolum plans to continue to focus on the development of advantageous cheese industries in the future, and steadily shrink the liquid milk business. Microcolumn will focus on the cheese business after the completion of this transaction, and will gradually withdraw from the liquid milk business through asset disposal and other methods within 3 years from the completion of the transaction. Mengniu Dairy Co., Ltd. promised to ensure that Microcolumn will withdraw from the liquid milk business through asset disposal within 3 years from the date of completion of the transaction. In order to effectively implement the overall strategy of cheese development, Microcorando has implemented the upgrading and transformation project of Guangze Dairy's specialty dairy industry since 2020, and completed the upgrading and transformation of part of the liquid milk production workshop of Guangze Dairy's Changchun factory into a cheese production line. .

To




Continuously maintaining 100% growth, Microcolon will focus on the main cheese business




To





To

Microcolando stated that the division of Mengniu Dairy from its own business is conducive to ensuring the legal rights and interests of Microcolando and investors, which is embodied in the following aspects:

To

Focusing on the main cheese business is in line with the company's strategic development plan. At present, the domestic dairy product market, especially the liquid milk consumption, has achieved considerable development in the past two decades, but the dry dairy products represented by cheese still have great potential and space for development. In the future, Miracle Land will actively expand its sales network, improve its national layout, develop a variety of modern channels and new types of cheese products for terminal retail, and strive to take the lead in multiple categories other than mozzarella and cheese sticks, with the help of Inner Mongolia Mengniu The advantages of resources and channels to seize the highly potential cheese market in China.

To

At the same time, we will adhere to a professional brand development route, increase brand promotion and marketing investment, increase market share and brand influence, and build "Miao Ke Lan Duo" into a well-known cheese brand in the country. Integration and technological innovation, enrich the product line and brand connotation, resist the risks caused by the large fluctuations in raw material prices, and continue to provide Chinese consumers with a high-quality and differentiated product portfolio.

To



To

To

The profitability and rapid growth of the cheese business have been the core of the company's business development in recent years. Since 2017, the revenue of the cheese business under Microcolumn has maintained a continuous growth rate of more than 100%, the proportion of the main business revenue has increased rapidly from 19.73% to 71.63%, and the gross profit contribution has incre

  • Categories:Industry news
  • Author:新乳业
  • Origin:新乳业
  • Time of issue:2021-04-14 20:34
  • Views:
Information

At the end of 2020, Miracle Land announced that the total amount of funds raised by the non-public offering of shares will not exceed 3 billion yuan, and Inner Mongolia Mengniu will subscribe for all the shares of this non-public offering in cash. After the transaction is completed, Inner Mongolia Mengniu will become the company's controlling shareholder and Mengniu Dairy will become the company's indirect controlling shareholder.

 

In this context, Miacoland has recently received a letter from the China Securities Regulatory Commission regarding the preparation of the Shanghai Miaikelando Food Technology Co., Ltd. Non-public Issuance Application for the Issuance Examination Committee Meeting (hereinafter referred to as ""Information Letter""). On April 13th, Miacolando issued an announcement and responded to the issues listed in the "Notification Letter" regarding the acquisition of Miacolando by Inner Mongolia and Mengniu.

 

 

Microcolumn will withdraw from the liquid milk business within 3 years

 

 

At present, Mengniu Dairy’s main business is the production and sales of dairy products. The main products are liquid milk, ice cream, milk powder and other products. The main business of Miaocolanduo is the research and development and production of specialty dairy products with cheese as the core. And sales, and it is also engaged in dairy products trading and liquid milk business. It can be seen that the two and their subsidiaries have some identical or similar situations in the trading business of cheese, liquid milk and dairy products. In order to avoid competition in the same industry, Microcolando and Mengniu Dairy have made the following arrangements:

In terms of cheese business, Mengniu Dairy has promised to use Microcolander as the operating platform for the cheese business after the completion of the transaction, and to inject the cheese business into the listed company within 2 years from the date of completion of the transaction.

In terms of liquid milk business, Microcolum plans to continue to focus on the development of advantageous cheese industries in the future, and steadily shrink the liquid milk business. Microcolumn will focus on the cheese business after the completion of this transaction, and will gradually withdraw from the liquid milk business through asset disposal and other methods within 3 years from the completion of the transaction. Mengniu Dairy Co., Ltd. promised to ensure that Microcolumn will withdraw from the liquid milk business through asset disposal within 3 years from the date of completion of the transaction. In order to effectively implement the overall strategy of cheese development, Microcorando has implemented the upgrading and transformation project of Guangze Dairy's specialty dairy industry since 2020, and completed the upgrading and transformation of part of the liquid milk production workshop of Guangze Dairy's Changchun factory into a cheese production line. .

 

Continuously maintaining 100% growth, Microcolon will focus on the main cheese business

 

 

Microcolando stated that the division of Mengniu Dairy from its own business is conducive to ensuring the legal rights and interests of Microcolando and investors, which is embodied in the following aspects:

Focusing on the main cheese business is in line with the company's strategic development plan. At present, the domestic dairy product market, especially the liquid milk consumption, has achieved considerable development in the past two decades, but the dry dairy products represented by cheese still have great potential and space for development. In the future, Miracle Land will actively expand its sales network, improve its national layout, develop a variety of modern channels and new types of cheese products for terminal retail, and strive to take the lead in multiple categories other than mozzarella and cheese sticks, with the help of Inner Mongolia Mengniu The advantages of resources and channels to seize the highly potential cheese market in China.

At the same time, we will adhere to a professional brand development route, increase brand promotion and marketing investment, increase market share and brand influence, and build "Miao Ke Lan Duo" into a well-known cheese brand in the country. Integration and technological innovation, enrich the product line and brand connotation, resist the risks caused by the large fluctuations in raw material prices, and continue to provide Chinese consumers with a high-quality and differentiated product portfolio.

 

 

 

The profitability and rapid growth of the cheese business have been the core of the company's business development in recent years. Since 2017, the revenue from the cheese business under Microcolumn has maintained a continuous growth rate of more than 100%, the proportion of the main business revenue has increased rapidly from 19.73% to 71.63%, and the gross profit contribution has increased from 29.70% to 90.40%; January 2020 In September, the cheese business contributed more than 90% of the gross profit of Microcolum, and it has become its core business. However, during the same period, the volume of Microcolum’s multi-liquid milk business and trading business was relatively limited, the scale efficiency was not outstanding, and the development was relatively slow. The comprehensive gross profit rate decreased from 33.41% and 4.26% in 2017 to January-September 2020. 21.00%, 1.63%.

 

 

The cheese product market is in a good environment, and the downstream space is vast, and it is in a rapid expansion stage. Microcolon believes that from the current volume, my country's cheese consumption is still in the cultivation period. In 2018, retail sales only accounted for about 1.50% of my country's dairy product consumption, and the market prospects are huge. At the same time, as consumption upgrades and the nutritional value of cheese are gradually recognized, especially the domestic new generation of cheese consumption habits have been rapidly cultivated. Parents born in the 80s and 90s have become more open-minded in their daily eating habits and nutritional supplements. The opening up and westernization have led to the rapid release of downstream markets including children’s cheese and table cheese.

 

 

Concentrating limited resources on the cheese business is conducive to Microcolum’s comparative advantages and consolidate and enhance its core competitiveness. Microcolander’s cheese business has maintained a relatively high growth rate in recent years, but it still has a large room for growth in terms of market size and product structure. Mycolando believes that my country's cheese industry has entered a critical stage of industrial layout. Enriching the cheese product structure, expanding the scale of production capacity, maintaining brand building publicity, and improving the market network layout have become the core of the current stage of development.

Finishing: New Dairy

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