Venditalia was held between the 11th and 14th May 2022 at Fieramilanocity exhibition hall in Milan after a 4-year break, as the 2020 edition (the show is biennial) was canceled due to the pandemic. Venditalia   The visitors have been 20.000 and the exhibitors 300: we can consider the numbers of this show really satisfying; in fact, they are back to pre-pandemic levels, even with a slightly smaller amount of visitors from abroad (due to still existing limitation in travelling).  The first 10 countries in terms of presence were France, Spain, Germany, Switzerland, Portugal, Polland, Romania, Austria, Bulgary and United Kingdom.    Field studies (Confida/Ipsos) reveal how the consumption in 2021 grew by more than 10% and the turnover by more than 12% compared to 2020, while the most striking trend is the digitalization. One in five vending machine offers an app payment system and many of them are turning to be fully digital and cashless.     Magex Italia Magex Italia was present with a 120 sqm stand and 15 among vending machines and complements (satellite modules, microwave column…). The strategic positioning and the well-studied layout (some of the machines were always visible walking around the stand) helped increasing visibility.    Boxmax celebration Boxmax A special event was created for the special guest of the whole Magex show, the Boxmax Master. The locker by Magex, for the first time presented as a stand-alone machine, was celebrated with ribbon-cutting and a large bottle of wine (all witnessed by a video available on Youtube).    The Boxmax master drove a lot of curiosity among visitors on the following days as well, revealing how the vending business is looking for new solutions and ideas.    Cooperation Many companies had agreed to cooperate with Magex before the show, supplying goods to be displayed in the machines. Some of them produce world-famous products, like San Benedetto soft drinks, Ferrero snacks, Redbull energetics drinks and so on. A special place was held by Pro-Action with its proteic-bars and healty products, to make a “Gym vending machine”.    Another positive collaboration was held among Maegx and Beretta Piatti Freschi, a very popular Italian GDO company, that produces pre-packed hams and ready-meals. Not only they provided products for Magex stand, but they also displayed two Magex machines in their stand.    Conclusion Magex Italia is a whollly owened subsidiary of Zhongya, which is dedicated to the development, production, fabrication of equipments for unattended retailing. A great success for Magex Italy at Venditalia, one the most important vending business show in Europe. Venditalia has been a satisfying experience both as a show and as a Magex opportunity. This results will encourage Magex Italy to keep improving and grow on the vending field which is rapidly evolving. Venditalia    

On the morning of 3rd November, the 2020 National Science and Technology Award Conference was held grandly in the Great Hall of the People in Beijing, capital of China. The project “Key Technology and Application of High-Performance Equipment of Sterilization and Filling for Packaging Food” jointly declared by Zhongya and Zhejiang University and others, won the 2020 “Second Class Prize of National Technology Invention”, which marks an important breakthrough in recent years not only in Zhongya but also in the packaging machinery industry in terms of national science and technology.   Focusing on two key processes of the food sterilization and aseptic packaging for safety control and quality guarantee and tackling the points jointly with the enterprise-university-research for 10 years, this project has reached the genuine breakthrough for the technologies on the core equipment as the precise control of sterilization and the aseptic filling etc, has broken up the foreign technology monopoly and international patent blockage, and thus has done an important achievement in the high performance equipment sector of food sterilization and aseptic filling in our country.   Zhongya has tackled multiple choking problems for aseptic filling system in this project, after inventing several key technologies including the high efficiency dry method sterilization technology, aseptic long-term dynamic environment maintain technology, high precision aseptic filling valve technology, which have reached the international advanced level. At present Zhongya is capable of the manufacture for linear aseptic plastic bottle filling equipment, linear aseptic preformed cup filling equipment, rotary aseptic plastic bottle (carbonated/ non-carbonated) blowing filling capping integrated equipment, aseptic multipack cup filling equipment, aseptic soft pouch filling equipment.   The joint honor of “Second Class Prize of National Technology Invention” with Zhejiang University and other units is an affirmation to the technical development work and the strength of Zhongya, as well as the grand encourage for all the staff in Zhongya. In the future, Zhongya will continuously strengthen the capability of line comprehensive integration and high-end equipment development, continuously push to serialize aseptic product, deepen development and go autonomy for technology, and march toward the more advanced applications with intelligence, digitalization and flexibility in order to climb to the peak of the packaging machinery technology.  

Zhongya was selected as the first batch of "future factory" system cultivation enterprises in Hangzhou

On April 21, 2021 (the 11th) China Brand Power Index SM (C-BPI®) brand ranking and analysis report was released. To Picture from WeChat public account: Chnbrand brand insight To To To China Brand Power Index (C-BPI) Since its first release in 2011 Mengniu (yogurt) is always stable No. 1 brand in the industry To Mengniu liquid milk, yogurt and its lactic acid bacteria beverage Youyi C are on the list To This year, Mengniu liquid milk Also with a score of 598.3 Far surpassing other brands Won "C-BPI Brand Power in China's Liquid Milk Industry" First place To At the same time, Youyi C for five consecutive years Stand firmly on "C-BPI China's lactic acid bacteria beverage industry brand power" First place Won the "2021C-BPI "Golden Brand" Laureate To Mengniu ice products and cheese on the list To Ice cream/ice cream brand ranking Mengniu ranked first for four consecutive years To Cheese sticks/bars in the brand rankings Mengniu won first place for two consecutive years To To China Brand Power Index (China Brand Power Index Abbreviation: C-BPI) It is China's first brand value evaluation system Are consumers and businesses The most trusted brand value evaluation system According to the 2021 C-BPI list Brand stability demonstrated by Mengniu And continued growth Have been further improved Five items such as yogurt and ice The industry's first brand award is in the bag Based on the award background with super high gold content Mengniu's major brands are on the list Highlights the consumer and industry’s Mengniu's brand influence is highly affirmed To Enhance brand development To During the new crown pneumonia epidemic Mengniu efficiently implements 740 million yuan donation Accurate entry, rapid landing, real-time publicity Donated milk for the whole year to medical staff in Hubei Province Actively respond to the country's call for resumption of work and production Has received unanimous praise from all walks of life To stabilize the upstream milk source Promote "boost confidence and protect upstream" Five safeguard measures On the healthy development of the industrial chain Made outstanding contributions Further expand the influence and reputation To To Second half of 2020 The word "It's awesome" became popular Aroused strong attention from netizens This word comes out Also closer The distance between the brand and the consumer To Innovative products break the circle To In recent years, Mengniu has focused on consumer demand Carry out innovative research and development, industrial chain layout Business model transformation, etc. Through accurate grasp of consumer needs And provide more personalized Diversified dairy products To To Suibian & Three Squirrels Joint Ice Cream Unique and interesting marketing strategy and new product development Contribute to innovation and rejuvenation Harvest the love of a group of young people To To Rich dietary fiber Vegetable protein drink Go oily and greasy, return to state Cater to the current consumers The pursuit of a healthy life To To #张新成整活了 The blockbuster hits his young and fresh secret is "Youyi C Live Bacteria Bubble". Live Bacteria has 0 fat and low sugar + 35 days short warranty, giving you a good drink, not fat, smooth and light! Video number Sparkling water with live bacteria Novel taste + healthy vitality 0Lip and Low Sugar Live Bacteria No burden on the body, lighter Incorporate into young people's fashion circles Bring more surprises To To Fresh petals + fresh milk Selection of natural alcohol raw materials To be simple, pure and good quality Spoil the taste buds of consumers Give you a sense of ritual in your life To Practice the concept of sustainable development To Besides Mengniu continues to make efforts in sustainable development Take "sustainable development" as a group strategy Emphasize equal emphasis on corporate economic responsibility and social responsibility And formulate a three-year strategic plan for sustainable development "Guarding the common health of mankind and the earth" 10 commitments and 27 actions under the vision To To In green packaging, energy saving and emission reduction Animal husbandry and sand control and other aspects Mengniu has created a series of classic cases Continuously to achieve high quality Sustainable development To To In the future, Mengniu will And in-depth exploration of the product Drive product innovation iteration Enhance brand reputation and comprehensive development of the company Become the consumer's preferred product and brand