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It's awesome! Mengniu has won a number of industry first brand awards

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It's awesome! Mengniu has won a number of industry first brand awards

  • Categories:Industry news
  • Author:
  • Origin:蒙牛乳业公众号
  • Time of issue:2021-04-28 13:07
  • Views:

(Summary description)On April 21, 2021 (the 11th) China Brand Power Index SM (C-BPI®) brand ranking and analysis report was released.

To









Picture from WeChat public account: Chnbrand brand insight



To



To





To

China Brand Power Index (C-BPI)

Since its first release in 2011

Mengniu (yogurt) is always stable

No. 1 brand in the industry



To









Mengniu liquid milk, yogurt and its lactic acid bacteria beverage Youyi C are on the list



To



This year, Mengniu liquid milk

Also with a score of 598.3

Far surpassing other brands

Won

"C-BPI Brand Power in China's Liquid Milk Industry"

First place



To



At the same time, Youyi C for five consecutive years

Stand firmly on "C-BPI China's lactic acid bacteria beverage industry brand power"

First place

Won the "2021C-BPI

"Golden Brand" Laureate



To









Mengniu ice products and cheese on the list

To



Ice cream/ice cream brand ranking

Mengniu ranked first for four consecutive years

To

Cheese sticks/bars in the brand rankings

Mengniu won first place for two consecutive years



To





To



China Brand Power Index

(China Brand Power Index

Abbreviation: C-BPI)

It is China's first brand value evaluation system

Are consumers and businesses

The most trusted brand value evaluation system

According to the 2021 C-BPI list

Brand stability demonstrated by Mengniu

And continued growth

Have been further improved

Five items such as yogurt and ice

The industry's first brand award is in the bag

Based on the award background with super high gold content

Mengniu's major brands are on the list

Highlights the consumer and industry’s

Mengniu's brand influence is highly affirmed



To







Enhance brand development





To



During the new crown pneumonia epidemic

Mengniu efficiently implements 740 million yuan donation

Accurate entry, rapid landing, real-time publicity

Donated milk for the whole year to medical staff in Hubei Province

Actively respond to the country's call for resumption of work and production

Has received unanimous praise from all walks of life

To stabilize the upstream milk source

Promote "boost confidence and protect upstream"

Five safeguard measures

On the healthy development of the industrial chain

Made outstanding contributions

Further expand the influence and reputation



To









To

Second half of 2020

The word "It's awesome" became popular

Aroused strong attention from netizens

This word comes out

Also closer

The distance between the brand and the consumer

To





Innovative products break the circle





To



In recent years, Mengniu has focused on consumer demand

Carry out innovative research and development, industrial chain layout

Business model transformation, etc.

Through accurate grasp of consumer needs

And provide more personalized

Diversified dairy products



To









To

Suibian & Three Squirrels Joint Ice Cream

Unique and interesting marketing strategy and new product development

Contribute to innovation and rejuvenation

Harvest the love of a group of young people



To









To

Rich dietary fiber

Vegetable protein drink

Go oily and greasy, return to state

Cater to the current consumers

The pursuit of a healthy life

To




To

#张新成整活了 The blockbuster hits his young and fresh secret is "Youyi C Live Bacteria Bubble". Live Bacteria has 0 fat and low sugar + 35 days short warranty, giving you a good drink, not fat, smooth and light!

Video number



Sparkling water with live bacteria


Novel taste + healthy vitality

0Lip and Low Sugar Live Bacteria

No burden on the body, lighter

Incorporate into young people's fashion circles

Bring more surprises

To









To

Fresh petals + fresh milk

Selection of natural alcohol raw materials

To be simple, pure and good quality

Spoil the taste buds of consumers

Give you a sense of ritual in your life



To





Practice the concept of sustainable development





To



Besides

Mengniu continues to make efforts in sustainable development

Take "sustainable development" as a group strategy

Emphasize equal emphasis on corporate economic responsibility and social responsibility

And formulate a three-year strategic plan for sustainable development

"Guarding the common health of mankind and the earth"

10 commitments and 27 actions under the vision



To









To

In green packaging, energy saving and emission reduction

Animal husbandry and sand control and other aspects

Mengniu has created a series of classic cases

Continuously to achieve high quality

Sustainable development



To







To



In the future, Mengniu will

And in-depth exploration of the product

Drive product innovation iteration

Enhance brand reputation and comprehensive development of the company

Become the consumer's preferred product and brand

It's awesome! Mengniu has won a number of industry first brand awards

(Summary description)On April 21, 2021 (the 11th) China Brand Power Index SM (C-BPI®) brand ranking and analysis report was released.

To









Picture from WeChat public account: Chnbrand brand insight



To



To





To

China Brand Power Index (C-BPI)

Since its first release in 2011

Mengniu (yogurt) is always stable

No. 1 brand in the industry



To









Mengniu liquid milk, yogurt and its lactic acid bacteria beverage Youyi C are on the list



To



This year, Mengniu liquid milk

Also with a score of 598.3

Far surpassing other brands

Won

"C-BPI Brand Power in China's Liquid Milk Industry"

First place



To



At the same time, Youyi C for five consecutive years

Stand firmly on "C-BPI China's lactic acid bacteria beverage industry brand power"

First place

Won the "2021C-BPI

"Golden Brand" Laureate



To









Mengniu ice products and cheese on the list

To



Ice cream/ice cream brand ranking

Mengniu ranked first for four consecutive years

To

Cheese sticks/bars in the brand rankings

Mengniu won first place for two consecutive years



To





To



China Brand Power Index

(China Brand Power Index

Abbreviation: C-BPI)

It is China's first brand value evaluation system

Are consumers and businesses

The most trusted brand value evaluation system

According to the 2021 C-BPI list

Brand stability demonstrated by Mengniu

And continued growth

Have been further improved

Five items such as yogurt and ice

The industry's first brand award is in the bag

Based on the award background with super high gold content

Mengniu's major brands are on the list

Highlights the consumer and industry’s

Mengniu's brand influence is highly affirmed



To







Enhance brand development





To



During the new crown pneumonia epidemic

Mengniu efficiently implements 740 million yuan donation

Accurate entry, rapid landing, real-time publicity

Donated milk for the whole year to medical staff in Hubei Province

Actively respond to the country's call for resumption of work and production

Has received unanimous praise from all walks of life

To stabilize the upstream milk source

Promote "boost confidence and protect upstream"

Five safeguard measures

On the healthy development of the industrial chain

Made outstanding contributions

Further expand the influence and reputation



To









To

Second half of 2020

The word "It's awesome" became popular

Aroused strong attention from netizens

This word comes out

Also closer

The distance between the brand and the consumer

To





Innovative products break the circle





To



In recent years, Mengniu has focused on consumer demand

Carry out innovative research and development, industrial chain layout

Business model transformation, etc.

Through accurate grasp of consumer needs

And provide more personalized

Diversified dairy products



To









To

Suibian & Three Squirrels Joint Ice Cream

Unique and interesting marketing strategy and new product development

Contribute to innovation and rejuvenation

Harvest the love of a group of young people



To









To

Rich dietary fiber

Vegetable protein drink

Go oily and greasy, return to state

Cater to the current consumers

The pursuit of a healthy life

To




To

#张新成整活了 The blockbuster hits his young and fresh secret is "Youyi C Live Bacteria Bubble". Live Bacteria has 0 fat and low sugar + 35 days short warranty, giving you a good drink, not fat, smooth and light!

Video number



Sparkling water with live bacteria


Novel taste + healthy vitality

0Lip and Low Sugar Live Bacteria

No burden on the body, lighter

Incorporate into young people's fashion circles

Bring more surprises

To









To

Fresh petals + fresh milk

Selection of natural alcohol raw materials

To be simple, pure and good quality

Spoil the taste buds of consumers

Give you a sense of ritual in your life



To





Practice the concept of sustainable development





To



Besides

Mengniu continues to make efforts in sustainable development

Take "sustainable development" as a group strategy

Emphasize equal emphasis on corporate economic responsibility and social responsibility

And formulate a three-year strategic plan for sustainable development

"Guarding the common health of mankind and the earth"

10 commitments and 27 actions under the vision



To









To

In green packaging, energy saving and emission reduction

Animal husbandry and sand control and other aspects

Mengniu has created a series of classic cases

Continuously to achieve high quality

Sustainable development



To







To



In the future, Mengniu will

And in-depth exploration of the product

Drive product innovation iteration

Enhance brand reputation and comprehensive development of the company

Become the consumer's preferred product and brand

  • Categories:Industry news
  • Author:
  • Origin:蒙牛乳业公众号
  • Time of issue:2021-04-28 13:07
  • Views:
Information

April 21

2021 (the eleventh)

China Brand Power Index SM (C-BPI®)

Brand ranking and analysis report

Heavy release

 

 

Picture from WeChat public account: Chnbrand brand insight

 

 

 

 

China Brand Power Index (C-BPI)

Since its first release in 2011

Mengniu (yogurt) is always stable

No. 1 brand in the industry

 

 

 

 

Mengniu liquid milk, yogurt and its lactic acid bacteria beverage Youyi C are on the list

This year, Mengniu liquid milk

Also with a score of 598.3

Far surpassing other brands

Won

"C-BPI Brand Power in China's Liquid Milk Industry"

First place

At the same time, Youyi C for five consecutive years

Stand firmly on the "C-BPI Brand Power of China's Lactic Acid Bacteria Beverage Industry"

First place

Won the "2021C-BPI

"Golden Brand" Laureate

 

 

 

Mengniu ice products and cheese on the list

Ice cream/ice cream brand ranking

Mengniu ranked first for four consecutive years

Cheese sticks/bars in the brand rankings

Mengniu won first place for two consecutive years

 

 

 

 

China Brand Power Index

(China Brand Power Index

Abbreviation: C-BPI)

It is China's first brand value evaluation system

Are consumers and businesses

The most trusted brand value evaluation system

According to the 2021 C-BPI list

Brand stability demonstrated by Mengniu

And continued growth

Have been further improved

Five items such as yogurt and ice

The industry's first brand award is in the bag

Based on the award background with super high gold content

Mengniu's major brands are on the list

Highlights the consumer and industry’s

Mengniu's brand influence is highly affirmed

Enhance brand development

During the new crown pneumonia epidemic

Mengniu efficiently implements 740 million yuan donation

Accurate entry, rapid landing, real-time publicity

Donated milk for the whole year to medical staff in Hubei Province

Actively respond to the country's call for resumption of work and production

Has been unanimously praised by all walks of life

To stabilize the upstream milk source

Promote "boost confidence and protect upstream"

Five safeguard measures

On the healthy development of the industrial chain

Made outstanding contributions

Further expand the influence and reputation

 

 

 

 

 

Second half of 2020

The word "It's awesome" became popular

Aroused strong attention from netizens

This word comes out

Also closer

The distance between the brand and the consumer

Innovative products break the circle

In recent years, Mengniu has focused on consumer demand

Carry out innovative research and development, industrial chain layout

Business model transformation, etc.

Through accurate grasp of consumer needs

And provide more personalized

Diversified dairy products

 

 

 

 

Suibian & Three Squirrels Joint Ice Cream

Unique and interesting marketing strategy and new product development

Contribute to innovation and rejuvenation

Harvest the love of a group of young people

 

 

 

 

Rich dietary fiber

Vegetable protein drink

Go oily and greasy, return to state

Cater to the current consumers

The pursuit of a healthy life

#张新成整活了 The blockbuster hits his young and fresh secret is "Youyi C Live Bacteria Bubble". Live Bacteria has 0 fat and low sugar + 35 days short warranty, giving you a good drink, not fat, smooth and light!

Video number

Sparkling water with live bacteria

Novel taste + healthy vitality

0Lip and Low Sugar Live Bacteria

No burden on the body, lighter

Incorporate into young people's fashion circles

Bring more surprises

 

 

 

 

 

Fresh petals + fresh milk

Selection of natural alcohol raw materials

To be simple, pure and good quality

Spoil the taste buds of consumers

Give you a sense of ritual in your life

 

 

Practice the concept of sustainable development

 

 

Besides

Mengniu continues to make efforts in sustainable development

Take "sustainable development" as a group strategy

Emphasize equal emphasis on corporate economic responsibility and social responsibility

And formulate a three-year strategic plan for sustainable development

Released "Guarding the common health of mankind and the earth"

10 commitments and 27 actions under the vision

 

 

 

 

In green packaging, energy saving and emission reduction

Animal husbandry and sand control and other aspects

Mengniu has created a series of classic cases

Continuously to achieve high quality

Sustainable development

 

 

 

 

In the future, Mengniu will

And in-depth exploration of the product

Drive product innovation iteration

Enhance brand reputation and comprehensive development of the company

Become the consumer's preferred product and brand

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