• Categories:Industry news
• Author:
• Origin:Mengniu Dairy official account
• Time of issue:2021-04-28
• Views:263

(Summary description)On April 21, 2021 (the 11th) China Brand Power Index SM (C-BPI®) brand ranking and analysis report was released.

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Picture from WeChat public account: Chnbrand brand insight



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China Brand Power Index (C-BPI)

Since its first release in 2011

Mengniu (yogurt) is always stable

No. 1 brand in the industry



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Mengniu liquid milk, yogurt and its lactic acid bacteria beverage Youyi C are on the list



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This year, Mengniu liquid milk

Also with a score of 598.3

Far surpassing other brands

Won

"C-BPI Brand Power in China's Liquid Milk Industry"

First place



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At the same time, Youyi C for five consecutive years

Stand firmly on "C-BPI China's lactic acid bacteria beverage industry brand power"

First place

Won the "2021C-BPI

"Golden Brand" Laureate



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Mengniu ice products and cheese on the list

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Ice cream/ice cream brand ranking

Mengniu ranked first for four consecutive years

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Cheese sticks/bars in the brand rankings

Mengniu won first place for two consecutive years



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China Brand Power Index

(China Brand Power Index

Abbreviation: C-BPI)

It is China's first brand value evaluation system

Are consumers and businesses

The most trusted brand value evaluation system

According to the 2021 C-BPI list

Brand stability demonstrated by Mengniu

And continued growth

Have been further improved

Five items such as yogurt and ice

The industry's first brand award is in the bag

Based on the award background with super high gold content

Mengniu's major brands are on the list

Highlights the consumer and industry’s

Mengniu's brand influence is highly affirmed



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Enhance brand development





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During the new crown pneumonia epidemic

Mengniu efficiently implements 740 million yuan donation

Accurate entry, rapid landing, real-time publicity

Donated milk for the whole year to medical staff in Hubei Province

Actively respond to the country's call for resumption of work and production

Has received unanimous praise from all walks of life

To stabilize the upstream milk source

Promote "boost confidence and protect upstream"

Five safeguard measures

On the healthy development of the industrial chain

Made outstanding contributions

Further expand the influence and reputation



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Second half of 2020

The word "It's awesome" became popular

Aroused strong attention from netizens

This word comes out

Also closer

The distance between the brand and the consumer

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Innovative products break the circle





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In recent years, Mengniu has focused on consumer demand

Carry out innovative research and development, industrial chain layout

Business model transformation, etc.

Through accurate grasp of consumer needs

And provide more personalized

Diversified dairy products



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Suibian & Three Squirrels Joint Ice Cream

Unique and interesting marketing strategy and new product development

Contribute to innovation and rejuvenation

Harvest the love of a group of young people



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Rich dietary fiber

Vegetable protein drink

Go oily and greasy, return to state

Cater to the current consumers

The pursuit of a healthy life

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#张新成整活了 The blockbuster hits his young and fresh secret is "Youyi C Live Bacteria Bubble". Live Bacteria has 0 fat and low sugar + 35 days short warranty, giving you a good drink, not fat, smooth and light!

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Sparkling water with live bacteria


Novel taste + healthy vitality

0Lip and Low Sugar Live Bacteria

No burden on the body, lighter

Incorporate into young people's fashion circles

Bring more surprises

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Fresh petals + fresh milk

Selection of natural alcohol raw materials

To be simple, pure and good quality

Spoil the taste buds of consumers

Give you a sense of ritual in your life



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Practice the concept of sustainable development





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Besides

Mengniu continues to make efforts in sustainable development

Take "sustainable development" as a group strategy

Emphasize equal emphasis on corporate economic responsibility and social responsibility

And formulate a three-year strategic plan for sustainable development

"Guarding the common health of mankind and the earth"

10 commitments and 27 actions under the vision



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In green packaging, energy saving and emission reduction

Animal husbandry and sand control and other aspects

Mengniu has created a series of classic cases

Continuously to achieve high quality

Sustainable development



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In the future, Mengniu will

And in-depth exploration of the product

Drive product innovation iteration

Enhance brand reputation and comprehensive development of the company

Become the consumer's preferred product and brand