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New Dairy's revenue and profit doubled last year, and the company announced a "three-year doubling" plan!

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New Dairy's revenue and profit doubled last year, and the company announced a "three-year doubling" plan!

  • Categories:Industry news
  • Author:小食代
  • Origin:小食代
  • Time of issue:2021-04-15 20:23
  • Views:

(Summary description)4月14日晚,新乳业(002946.SZ)发布2020年业绩。报告显示,去年新乳业录得营收67.49亿元,同比增长18.92%;归母净利润2.71亿元,较2019年增长11.18%,实现营收净利双增。

 

该公司发布的业绩预告披露,今年一季度新乳业收入增长超过90%,净利润比2019年同期大幅增长,剔除股权激励摊销影响后,相比2020年第一季度预计增长6000万以上。

 



 

与此同时,新乳业还宣布了“三年倍增”发展目标,提出“至2023年度合并营业收入和净利润增长率,与2020年相比均不低于95%,同步实现将近翻一番”。自2019年上市以来,新乳业已连续两个财年实现双增,接下来公司将如何实现“三年倍增”计划,备受外界关注。

 

持续构建“鲜”壁垒

 

随着近年消费和行业升级,鲜奶的价值被越来越多消费者认可,吸引了不少乳企纷纷布局、发力。以鲜奶起家的新乳业,早在十多年前就开始布局,通过长期聚焦“鲜战略”来建立竞争壁垒。

 

2011年,新乳业率先推出全国首款只卖当天的低温液态乳产品“24小时鲜牛乳”,从上架销售到下架不超过24小时;2018年底,新乳业突破技术壁垒,将低温杀菌温度从80℃/15s降低到75℃/15s,免疫球蛋白含量是85℃/15s低温杀菌鲜牛乳的10倍。

 



 

去年新乳业又再次对“黄金24小时”进行营养升级,通过采用72℃/15s黄金杀菌工艺,借助瑞典膜RO反渗透过滤工艺,达到15倍免疫球蛋白、3.6g/100ml优质乳蛋白的营养新高度。

 

一次次刷新新鲜标准的背后,是新乳业在奶源、冷链、市场等鲜奶产业链的长期深耕与沉淀。

 

小食代注意到,近年新乳业持续加强对优质奶源的把控,围绕“鲜战略”展开并购整合,建立起自有自控、覆盖全国的新鲜奶源圈。去年,新乳业完成了对西北区域龙头乳企寰美乳业的收购,并与现代牧业达成战略合作,进一步确保原奶供应的稳定。年报显示,截至2020年底,新乳业奶牛存栏量近四万头,牢牢占据了对鲜奶而言最为核心的优质奶源的资源布局。

 



 

与此同时,公司积极推进“鲜战略”,打通从牧场到餐桌的每个环节链条,强化智慧牧场及工厂建设,通过改进牧场养殖、育种技术及信息化技术,建立竞争壁垒。

 

据新乳业方面透露,公司位于海原、永昌的两座新建牧场已经完成,青岛琴牌二期智能化车间项目预计今年7月完工投产,“公司根据业务发展规划,还同期进行了昆明雪兰产能提升、新建牧场的前期准备工作,以使在奶源供给和加工能力上与业务发展规划协调一致。”新乳业在一份通报中称。

 



 

目前,新乳业旗下有46家控股子公司、15个主要乳品品牌、16家乳制品加工厂,13个自有牧场,并持续完善“牧场—工厂—市场”合一的布局。今年年初,新乳业宣布将以2.31亿元收购国内酸奶茶饮开创者“一只酸奶牛”60%股权,加紧对下游新兴渠道的布局。

 

分析指出,相比于零售端,与茶结合的即饮方式是乳品增值的一个非常好的通道,新乳业跻身茶饮赛道,不仅是销售渠道的拓宽,更为其进一步提升低温鲜奶和酸奶的价值体验提供了新的维度。

 

“快半步”抢占“鲜优势”

 

去年一季度,新乳业受到疫情影响,在业绩短暂受挫后,迅速进入恢复、增长通道,第二季度收入和利润取得同比正增长,净利润增长达26.75%,第三季度、第四季度均实现了业务同比高增长。

 

据年报披露,新乳业IPO募投项目“企业信息化建设”已基本完成。以牧场端为例,新乳业的智慧牧场经过在华西牧场成功试点运行,已经向所有牧场推广,从数据共享、多系统集成、数据管理APP、物联网应用4个领域着手,实现了牧场信息化建设的全面升级。报告期内成母牛单产提升约2%,生鲜奶质量显著提升。

 



 

而在工厂端,新乳业在2020年7月启动了数字工厂一期项目,在生产自动化程度较高的华西乳业、河北天香、安徽白帝三个工厂做试点,通过利用工业物联网等技术连接生产设备与人,实现供应链高效协同、精益管理、数字营运的目标。项目运营后,设备和人员工作效率有望分别提升8%和5%。

 

与“柔性生产”相对应的是“硬核科技”。目前,新乳业在自建科技研究院的基础上,搭建覆盖“四洲四国”的全球化科研智库,在菌种研发、细分营养需求的产品研发、工艺等方向深入研究,内容涵盖生命早期营养、老年营养、疾病及公众营养等领域,以确保为产品创新提供自有生物技术IP输出。

 



 

在消费端,新乳业也加速数字化改造升级。去年,公司自主开发的会员平台“鲜活GO”,开拓更多适合平台用户的定制化服务,实现零购、周期购结合的新突破;同时与饿了么、支付宝、美团等电商平台达成深度合作,在支付宝上线公司专属小程序,拓展“最后一公里”服务圈,并在年轻消费者活跃的场景进行鲜奶到家业务的拓展。数据显示,报告期内新乳业实现电商销售渠道收入3.72亿元,同比增长54.49%,成为公司新的增长点。

 

在疫情冲击和行业转型的双重影响下,新乳业交出了一份亮眼的成绩单。在年报中,公司提出了包括“新战略”、“新布局”、“新数智”等在内的七大重点工作,将原来的“鲜战略”升级为“鲜立方战略”,探索和推动新赛道、新品类的发展,为实现三年倍增目标打好开局之战。

 

New Dairy's revenue and profit doubled last year, and the company announced a "three-year doubling" plan!

(Summary description)4月14日晚,新乳业(002946.SZ)发布2020年业绩。报告显示,去年新乳业录得营收67.49亿元,同比增长18.92%;归母净利润2.71亿元,较2019年增长11.18%,实现营收净利双增。

 

该公司发布的业绩预告披露,今年一季度新乳业收入增长超过90%,净利润比2019年同期大幅增长,剔除股权激励摊销影响后,相比2020年第一季度预计增长6000万以上。

 



 

与此同时,新乳业还宣布了“三年倍增”发展目标,提出“至2023年度合并营业收入和净利润增长率,与2020年相比均不低于95%,同步实现将近翻一番”。自2019年上市以来,新乳业已连续两个财年实现双增,接下来公司将如何实现“三年倍增”计划,备受外界关注。

 

持续构建“鲜”壁垒

 

随着近年消费和行业升级,鲜奶的价值被越来越多消费者认可,吸引了不少乳企纷纷布局、发力。以鲜奶起家的新乳业,早在十多年前就开始布局,通过长期聚焦“鲜战略”来建立竞争壁垒。

 

2011年,新乳业率先推出全国首款只卖当天的低温液态乳产品“24小时鲜牛乳”,从上架销售到下架不超过24小时;2018年底,新乳业突破技术壁垒,将低温杀菌温度从80℃/15s降低到75℃/15s,免疫球蛋白含量是85℃/15s低温杀菌鲜牛乳的10倍。

 



 

去年新乳业又再次对“黄金24小时”进行营养升级,通过采用72℃/15s黄金杀菌工艺,借助瑞典膜RO反渗透过滤工艺,达到15倍免疫球蛋白、3.6g/100ml优质乳蛋白的营养新高度。

 

一次次刷新新鲜标准的背后,是新乳业在奶源、冷链、市场等鲜奶产业链的长期深耕与沉淀。

 

小食代注意到,近年新乳业持续加强对优质奶源的把控,围绕“鲜战略”展开并购整合,建立起自有自控、覆盖全国的新鲜奶源圈。去年,新乳业完成了对西北区域龙头乳企寰美乳业的收购,并与现代牧业达成战略合作,进一步确保原奶供应的稳定。年报显示,截至2020年底,新乳业奶牛存栏量近四万头,牢牢占据了对鲜奶而言最为核心的优质奶源的资源布局。

 



 

与此同时,公司积极推进“鲜战略”,打通从牧场到餐桌的每个环节链条,强化智慧牧场及工厂建设,通过改进牧场养殖、育种技术及信息化技术,建立竞争壁垒。

 

据新乳业方面透露,公司位于海原、永昌的两座新建牧场已经完成,青岛琴牌二期智能化车间项目预计今年7月完工投产,“公司根据业务发展规划,还同期进行了昆明雪兰产能提升、新建牧场的前期准备工作,以使在奶源供给和加工能力上与业务发展规划协调一致。”新乳业在一份通报中称。

 



 

目前,新乳业旗下有46家控股子公司、15个主要乳品品牌、16家乳制品加工厂,13个自有牧场,并持续完善“牧场—工厂—市场”合一的布局。今年年初,新乳业宣布将以2.31亿元收购国内酸奶茶饮开创者“一只酸奶牛”60%股权,加紧对下游新兴渠道的布局。

 

分析指出,相比于零售端,与茶结合的即饮方式是乳品增值的一个非常好的通道,新乳业跻身茶饮赛道,不仅是销售渠道的拓宽,更为其进一步提升低温鲜奶和酸奶的价值体验提供了新的维度。

 

“快半步”抢占“鲜优势”

 

去年一季度,新乳业受到疫情影响,在业绩短暂受挫后,迅速进入恢复、增长通道,第二季度收入和利润取得同比正增长,净利润增长达26.75%,第三季度、第四季度均实现了业务同比高增长。

 

据年报披露,新乳业IPO募投项目“企业信息化建设”已基本完成。以牧场端为例,新乳业的智慧牧场经过在华西牧场成功试点运行,已经向所有牧场推广,从数据共享、多系统集成、数据管理APP、物联网应用4个领域着手,实现了牧场信息化建设的全面升级。报告期内成母牛单产提升约2%,生鲜奶质量显著提升。

 



 

而在工厂端,新乳业在2020年7月启动了数字工厂一期项目,在生产自动化程度较高的华西乳业、河北天香、安徽白帝三个工厂做试点,通过利用工业物联网等技术连接生产设备与人,实现供应链高效协同、精益管理、数字营运的目标。项目运营后,设备和人员工作效率有望分别提升8%和5%。

 

与“柔性生产”相对应的是“硬核科技”。目前,新乳业在自建科技研究院的基础上,搭建覆盖“四洲四国”的全球化科研智库,在菌种研发、细分营养需求的产品研发、工艺等方向深入研究,内容涵盖生命早期营养、老年营养、疾病及公众营养等领域,以确保为产品创新提供自有生物技术IP输出。

 



 

在消费端,新乳业也加速数字化改造升级。去年,公司自主开发的会员平台“鲜活GO”,开拓更多适合平台用户的定制化服务,实现零购、周期购结合的新突破;同时与饿了么、支付宝、美团等电商平台达成深度合作,在支付宝上线公司专属小程序,拓展“最后一公里”服务圈,并在年轻消费者活跃的场景进行鲜奶到家业务的拓展。数据显示,报告期内新乳业实现电商销售渠道收入3.72亿元,同比增长54.49%,成为公司新的增长点。

 

在疫情冲击和行业转型的双重影响下,新乳业交出了一份亮眼的成绩单。在年报中,公司提出了包括“新战略”、“新布局”、“新数智”等在内的七大重点工作,将原来的“鲜战略”升级为“鲜立方战略”,探索和推动新赛道、新品类的发展,为实现三年倍增目标打好开局之战。

 

  • Categories:Industry news
  • Author:小食代
  • Origin:小食代
  • Time of issue:2021-04-15 20:23
  • Views:
Information

On the evening of April 14, New Dairy (002946.SZ) announced its 2020 results. The report shows that last year, the new dairy industry recorded revenue of 6.749 billion yuan, an increase of 18.92% year-on-year; net profit attributable to the mother was 271 million yuan, an increase of 11.18% over 2019, achieving a double increase in revenue and net profit.

 

The performance forecast released by the company disclosed that in the first quarter of this year, New Dairy's revenue increased by more than 90%, and its net profit increased significantly compared with the same period in 2019. After excluding the impact of equity incentive amortization, it is expected to increase by more than 60 million compared with the first quarter of 2020.

 

 

At the same time, New Dairy also announced the "three-year doubling" development goal, and proposed that "the consolidated operating income and net profit growth rate by 2023 will not be less than 95% compared with 2020, and it will be nearly doubled at the same time." . Since its listing in 2019, New Dairy has achieved double growth for two consecutive fiscal years. How the company will realize its "three-year doubling" plan has attracted much attention from the outside world.

 

Continue to build "fresh" barriers

 

With the consumption and industry upgrades in recent years, the value of fresh milk has been recognized by more and more consumers, attracting many dairy companies to deploy and make efforts. The new dairy industry, which started with fresh milk, started its layout more than ten years ago, and established barriers to competition through long-term focus on the "fresh strategy".

 

In 2011, New Dairy took the lead in launching the country’s first day-only low-temperature liquid milk product, "24-hour fresh milk", which does not exceed 24 hours from being on the shelf to being off the shelf. At the end of 2018, New Dairy broke through the technical barriers and changed the low-temperature sterilization temperature from When 80℃/15s is reduced to 75℃/15s, the immunoglobulin content is 10 times that of 85℃/15s low-temperature sterilized fresh milk.

 

 

Last year, New Dairy Industry once again upgraded the "golden 24 hours" nutrition. By adopting the 72℃/15s gold sterilization process and the Swedish membrane RO reverse osmosis filtration process, it reached 15 times the nutrition of immunoglobulin and 3.6g/100ml of high-quality milk protein. New height.

 

Behind the refreshing freshness standards time and time again is the long-term deep cultivation and precipitation of the new dairy industry in the milk source, cold chain, market and other fresh milk industry chains.

 

Xiaoshidai noticed that in recent years, the new dairy industry has continued to strengthen its control over high-quality milk sources, carried out mergers and acquisitions and integration around the "fresh strategy", and established its own self-controlled fresh milk source circle covering the whole country. Last year, New Dairy completed the acquisition of Huanmei Dairy, a leading dairy company in the northwest region, and reached a strategic cooperation with Modern Dairy to further ensure the stability of raw milk supply. The annual report shows that as of the end of 2020, New Dairy has nearly 40,000 dairy cows, firmly occupying the resource layout of the most core high-quality milk source for fresh milk.

 

 

At the same time, the company actively promotes the "fresh strategy", opens up every link from the pasture to the table, strengthens the construction of smart pastures and factories, and establishes barriers to competition by improving pasture breeding, breeding technology and information technology.

 

According to New Dairy, the company’s two new farms in Haiyuan and Yongchang have been completed. The second phase of the Qingdao Qin Brand Intelligent Workshop Project is expected to be completed and put into production in July this year. Preliminary preparations for upgrading and building new farms in order to coordinate the supply and processing capabilities of milk sources with the business development plan." New Dairy said in a notification.

 

 

At present, New Dairy has 46 holding subsidiaries, 15 major dairy brands, 16 dairy processing plants, and 13 own ranches, and continues to improve the layout of "ranch-factory-market" integration.At the beginning of this year, New Dairy announced that it would acquire a 60% stake in the domestic yogurt tea drink pioneer "Yogurt Cow" for 231 million yuan, in order to step up its deployment in downstream emerging channels.

 

The analysis pointed out that compared to the retail end, the ready-to-drink method combined with tea is a very good channel for the value-added of dairy products. The new dairy industry's entry into the tea-drinking track is not only the expansion of sales channels, but also the further improvement of low-temperature fresh milk and milk. The value experience of yogurt provides a new dimension.

 

"Half a step" to seize the "fresh advantage"

 

In the first quarter of last year, the new dairy industry was affected by the epidemic. After a brief setback in performance, it quickly entered the path of recovery and growth. In the second quarter, revenue and profit achieved positive year-on-year growth, with a net profit growth of 26.75%, which achieved both in the third and fourth quarters. The business has experienced high year-on-year growth.

 

According to the annual report, the new dairy IPO fundraising project "enterprise informatization construction" has been basically completed. Take the ranch end as an example. After successful pilot operation in West China Ranch, New Dairy’s smart ranch has been promoted to all ranch, starting from data sharing, multi-system integration, data management APP, and Internet of Things applications, realizing ranch informatization. Comprehensive upgrade of construction. During the reporting period, the yield of adult cows increased by about 2%, and the quality of raw milk increased significantly.

 

 

On the factory side, New Dairy launched the first phase of the digital factory project in July 2020. It will be piloted in the three factories of Huaxi Dairy, Hebei Tianxiang, and Anhui Baidi, which have a high degree of production automation, and are connected through the use of industrial Internet of Things and other technologies. Production equipment and people to achieve the goals of efficient supply chain coordination, lean management, and digital operation. After the project is put into operation, the efficiency of equipment and personnel is expected to increase by 8% and 5% respectively.

 

Corresponding to "flexible production" is "hard core technology". Currently, New Dairy has built a global scientific research think tank covering "four continents and four countries" on the basis of its self-built science and technology research institute, and has conducted in-depth research in the research and development of strains, product research and development of subdivided nutritional needs, and processes, covering the early stages of life. Nutrition, elderly nutrition, disease and public nutrition, etc., to ensure that it provides its own biotechnology IP output for product innovation.

 

 

On the consumer side, the new dairy industry is also accelerating digital transformation and upgrading. Last year, the company’s self-developed membership platform "Fresh GO" opened up more customized services suitable for platform users, and achieved new breakthroughs in the combination of zero-purchase and periodic purchase; at the same time, it cooperated with e-commerce platforms such as Ele.me, Alipay, and Meituan. Reached in-depth cooperation, launched the company's exclusive small program on Alipay, expanded the "last mile" service circle, and expanded the fresh milk home business in the scene of active young consumers. According to the data, during the reporting period, New Dairy achieved an e-commerce sales channel revenue of 372 million yuan, a year-on-year increase of 54.49%, becoming a new growth point for the company.

 

Under the dual impact of the impact of the epidemic and the transformation of the industry, New Dairy has delivered a dazzling report card. In the annual report, the company proposed seven key tasks including "new strategy", "new layout", "new digital intelligence", etc., and upgraded the original "fresh strategy" to "fresh cube strategy" to explore and promote The development of new tracks and new categories is a good start to achieve the goal of doubling in three years.

 

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