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Chase the dream of the stars and the sea, look forward to a bright future

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Chase the dream of the stars and the sea, look forward to a bright future

  • Categories:Industry news
  • Author:Bright Dairy
  • Origin:Bright Dairy
  • Time of issue:2021-04-16 22:20
  • Views:

(Summary description)At this moment, standing at the dividing point of annual rings
We feel happy and sorrowful
I am delighted that we are about to usher in a brand new year
Sadly, 2020
It's really a special year worth engraving in history

This year
We experienced a sudden epidemic together
But never changed
Bright Dairy has always wanted to bring you
Healthy and happy original intention

Chase the dream of the stars and the sea, look forward to a bright future

(Summary description)At this moment, standing at the dividing point of annual rings
We feel happy and sorrowful
I am delighted that we are about to usher in a brand new year
Sadly, 2020
It's really a special year worth engraving in history

This year
We experienced a sudden epidemic together
But never changed
Bright Dairy has always wanted to bring you
Healthy and happy original intention

  • Categories:Industry news
  • Author:Bright Dairy
  • Origin:Bright Dairy
  • Time of issue:2021-04-16 22:20
  • Views:
Information

At this moment, standing at the dividing point of annual rings
We feel happy and sorrowful
I am delighted that we are about to usher in a brand new year
Sadly, 2020
It's really a special year worth engraving in history

This year
We experienced a sudden epidemic together
But never changed
Bright Dairy has always wanted to bring you
Healthy and happy original intention

Bright Dairy as always
On the journey of milk quality, freshness and deliciousness
Insist on striding forward to be the best dairy company in China
Bring freshness to consumers every day

Fortunately, time will not fail our hard work
On the occasion of the new year
Let us look back on the bright moments of this year!

 


 

Bright honor and strength on the list

 

January 2020

Bright Dairy won the title of "2019 China Dairy Social Responsibility Model Enterprise". Bright Dairy's three series of infant formula milk powders, "Guangming Youyou", "Guangming Ranch", and "Guangming Zhiyou", won the "Mainstream Brand Infant Formula of 2019" Milk Powder Quality Gold Award";


 

May 2020

The “Establishment and Application of the Shanghai Dairy Performance Measurement (DHI) Innovation System” project jointly declared by Guangming Dairy subsidiary Guangming Dairy and the Shanghai Dairy Breeding Center won the second prize of Shanghai Science and Technology Progress and became the only award-winning project in the livestock production category of the year ;

Bright Dairy was successfully listed on the 2020 China Brand Value Evaluation Information Release List and became a dairy company with a brand value of tens of billions in this list;

Bright Dairy was selected into the Top 50 Corporate Social Responsibility List of "Consumer Quality News";


 

July 2020

Bright Dairy Moslian appeared at FBIF2020 and won the Best Yogurt and Lactobacillus Beverage Award;


 

October 2020

Bright Dairy and Bright Cold Beverages, relying on their innovative energy to chase the national trend, have become the only company in the food and beverage category in the 2020 "New Domestic Product Model" list with two categories, and the only company among the dairy companies on the list;

At the 2020 Shanghai Featured Tourist Food Recommendation and Awarding Ceremony held at the International Convention and Exhibition Center, the Guangming Snow ice cube and purple ice cream products of Guangming Cold Drink under Guangming Dairy won the title of "Shanghai Featured Tourist Food" for their excellent quality and taste;


 

November 2020

At the 27th China International Advertising Festival Media Enterprise Ceremony, Bright Dairy won the "2020 Advertiser Award, Media Enterprise Cooperation Case Award, Content Marketing Gold Award" for its cooperation with the CCTV integrated channel "China in Stories" program of China Central Radio and Television. ";

Bright Ranch milk powder won the "Annual Popular Milk Powder for Baby Products" in the Orange Product List of Parenting.com;

 

"2020 NetEase New Energy · Dairy Industry Summit" Bright Dairy won the "Most Influential 2020" award;


 

December 2020

 

Milk Shed Food won the title of "Famous and Excellent Food in the Yangtze River Delta 2020";

Bright Dairy won the "Public Charity Outstanding Enterprise Award";

Bright Dairy won the "Most Social Responsibility Award 2020";

Bright Dairy won the top ten consumer innovation cases in 2020: Mosleyan X League of Legends e-sports sports marketing;

Bright Dairy won the title of "Best Partner";

Bright Dairy won the "Excellent Communication Image Media Award";

Top 10 Safety Management Companies at the 18th China Food Safety Conference, Social Responsible Enterprises at the 18th China Food Safety Conference, 2019-2020 Food Safety Integrity Unit, and shortlisted for the 2019-2020 Top 10 Food Safety Management Innovation Cases;

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Bright Dairy won the "People's Corporate Social Responsibility Award";

 

 

Bright Dairy won the "2020 Chinese Consumer Trusted Brand";

 

Bright Yobak won the annual influential "Innovative Advanced" boutique bakery;

Bright Dairy won the "Special Contribution Award" for the 30th Anniversary of China's Capital Market;

Bright Dairy won the title of "2020 China's New Power Products in Dairy Industry";

Bright Dairy won the first batch of 20 "Shanghai Smart Factory" awards.

 


 

Bright pursuit, never ending

January 2020

The signing ceremony for the second phase of the Dairy Science Innovation Laboratory jointly established by Bright Dairy and Jiangnan University was held in Jiangnan University;


 

February 2020
Bright Dairy's Wuhan plant is the only factory in the city that normally produces and sells low-temperature dairy products. While preventing and controlling the epidemic, it ensures the normal operation of the entire industrial chain in Wuhan. It serves as the main supply of the fresh dairy products market in Wuhan and has undertaken the assistance of Shanghai. The relevant guarantees of the Hubei medical team have also started "zero-touch" distribution, while protecting the nutrition and health of the citizens;


 

March 2020
Bright Dairy, together with the Party Committee and the government of Baihe Town, Qingpu District, Shanghai, officially launched the 2020 11th Shanghai Qingpu Baihe Strawberry Cultural Festival and "Internet +" activities;


 

April 2020
Bright Moslian exclusively titled China's first original hand-made decryption interactive experience show "Skillful Detective" and China's first workplace culture intergenerational interactive reality show "Flower Intern";

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Bright Plus, assisting the Antarctic scientific research expedition marks the successful completion of the 36th Antarctic expedition team of China, which mainly focuses on the four key tasks of "Ssangyong Exploration", Southern Ocean Operational View Monitoring, Basic Construction of Observation Stations, and "Green Investigation" ;


May 2020
In response to the national call, Bright Dairy joined the "Five-five Shopping Festival" team, teamed up with White Rabbit to create an Internet celebrity pop-up store, appeared at the "National Tide Time-honored Brand" Garden Party in Shanghai Yuyuan, and created a consumption feast that "Bright will save you a little every day" in an all-round way ;

Bright Xpress opened the vegetable and meat distribution service to build a fresh food home delivery platform. At the same time, it also signed a 2020 brand digital transformation strategic cooperation with Tmall, fully opening a new layout of brand digitalization;

Guangming Truthfulness once again named the Chenshan Grassland Music Festival, as the world's first large-scale live performance of classical music after the epidemic, bringing the concert from the concert hall where they are sitting in danger to nature, allowing all audiences to experience the pure charm of truthfulness;

Bright Youjia assists the F1 E-sports China Championship;

Bright Dairy, as the official partner of the "2020 League of Legends Global Finals" in China, promotes the development of China's e-sports;

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June 2020
Build a 100 billion-level high-quality dairy industry cluster together! Bright Dairy, Ningxia Zhongwei City, and Ningxia Agricultural Investment signed a strategic cooperation agreement;

Bright Dairy once again teamed up with Guanshengyuan to build the Shanghai Shimao Plaza Big White Rabbit offline cold drink pop-up store and the first white rabbit cup ice cream, opening the first brand IP event in 2020;

With the rise of the "stall economy", Bright Dairy brought its star products such as Mosleyan yogurt, White Rabbit milk candy flavored milk, Guangming cold drinks, Guangmingyou bakery and other star products to check in the trend mecca on the Bund BFC Maple Trail, a time-limited pedestrian street;


July 2020

In response to consumer demand for fresh products, Bright Dairy has actively promoted the cooperation between Bright Free Order and Ele.me, and opened fresh milk takeaway services;
Guangming Dairy's Jiangsu Guangming Yinbao Ranch was officially launched, and the nationwide market for fresh food was expanded again;


 

August 2020
Bright Dairy’s exclusive sponsorship of "China in Stories" won the "Magnolia Award" for the best TV variety show;
"Medicine and food homology" empowers dairy innovation, and Bright Dairy joins hands with Shanghai Pharmaceutical Xinyi to create a "big health" ecosystem;


 

September 2020
Guangming Youbei, the exclusive title of Guangming Youbei, has opened the Shanghai exhibition of outstanding new stage works of "Arts Going Forward", which is also the first comprehensive stage work concentrated exhibition held in Shanghai this year;
Bright Dairy and Lele Tea, a star brand in the milk tea industry, jointly created four co-branded iced ice teas. The pop-up store opened in Global Harbor;
Guangming Youbei pop-up store appeared on the East Extension Section of Nanjing Road Pedestrian Street, "China's First Commercial Street";
Learn the spirit of the women's volleyball team and firmly believe in the power of light. As the official strategic partner of the Chinese women's volleyball team and a witness enterprise of the spirit of the Chinese women's volleyball team, Bright Dairy uses the fresh vitality of Ubei 75℃ to help the movie "Win the Championship";

 

Bright Dairy Title sponsors the "Sunrise·Brightness-Monet's "Sunrise·Impression"" special exhibition, to find the art of light and shadow

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Guangming Cold Drinks appeared at the 2020 China Ice Cream Cold Food Exhibition;


 

October 2020

"Bright You Baking" new store officially debuted in Yuyuan Department Store;

Bright Dairy specially sponsored the launch of the second season of "China in Stories". Bright Dairy once again joined hands with CCTV to pay tribute to the classics of the times and relive the fresh moments;

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November 2020

Bright Dairy × F1 E-sports Development Alliance signing ceremony, and jointly unveiled the F1 E-sports China Championship mascot-"Lightning Fox";

The second season of "The Voice of Chinese Dream·Our Song", named by Guangming Youbei TV, was launched;

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The 3rd China International Import Expo was launched, and Lingxian Logistics, a subsidiary of Bright Dairy, once again served the CIIE, and is the only logistics and distribution company that has served the CIIE for three consecutive times;

On the "China's No. 1 Commercial Street"-Nanjing Road Pedestrian Street, Bright Dairy and many dairy companies in the United Nations have worked together to create a "live milk experience store";

Bright Dairy pioneered the domestic raw milk air transport model, subverting the industry's raw milk delivery mode, and became the first dairy company in China to transport domestic raw milk by air;

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"Bright Youjia Cup" China·Shanghai Rowing Machine Open was successfully held;

 


 

December 2020

The 2020 "A Moment Before Bright Wine" Oriental Food and Gourmet Ceremony was perfectly held;

Since the implementation of the National "Student Milk Program" in 2000, it has always focused on its original intentions and responded to the call of duty. It has played a positive role in improving and enhancing the nutritional and health level of primary and secondary school students, and promoting the development of my country's dairy consumption and the dairy industry. Bright Dairy, as the mainstay of the China Dairy Association, has made contributions in the past two decades;

In the live broadcast of the 5th China Manufacturing Day, Bright Dairy is constantly improving and innovating, striving to let the people gradually realize "milk freedom".

 


 

Bright love, never forget the original intention

January 2020
Bright Dairy actively responded to the call of the country during the new crown pneumonia epidemic, adhered to the "three guarantees" policy, and took the lead in the industry to promise not to refuse to accept a drop of milk from the cooperative ranches that signed the purchase agreement, and to overcome the difficulties together with the dairy farmers;


 

February 2020

Bright Dairy took the initiative to fulfill its corporate social responsibility during the new crown pneumonia epidemic, donating nearly 1.2 million boxes of dairy products, benefiting from front-line medical staff, public security officers, community workers, anti-epidemic volunteers, senior citizens, and Shanghai deaf Children’s rehabilitation center, etc.; accumulatively donated more than 50,000 bright milk handles to medical staff across the country to fix masks; delivered fresh vegetables, meat and dairy products to the families of 1,859 Shanghai-aid medical team members every week to fully protect Shanghai The rear of the medical team members assisting Hubei;

Bright milk powder "2020 China's maternal and child healthy growth online public welfare science activities", launched the "war on the epidemic, protect mothers and children" online live public welfare activities;


 

March 2020
In order to solve the "berry" urgency of the majority of berry farmers, Bright Dairy first came to communicate with each other and started the "zero profit" public welfare assistance to agriculture business;

Provide free milk for centenarians and preferential milk supply for the elderly, love and unite efforts, and contribute to the social elderly care undertakings through charity. Bright Dairy signed a donation agreement with the Pudong New Area Representative Office of the Shanghai Aged Foundation to send bright warmth to the elderly during the epidemic and provide strong guarantee for their daily nutrition;

Bright Dairy and the Chinese Children's Charity Association launched the "Caring for New Life·Millions of Rural Doctors" assistance action;
April 2020

Bright Dairy joins hands with the Children's Research Center of the China Customs Work Committee to jointly launch an online public welfare live broadcast of the 2020 China Maternal and Child Healthy Growth;

Bright Dairy has joined hands with the Shanghai Municipal Education Commission, the Municipal Health Commission, the Municipal Science and Art Education Center and the Xinmin Evening News to launch a call for essays and speeches on the theme of "Children of Shanghai New Coronary Pneumonia Anti-epidemic Frontline Medical Workers";

 


 

May 2020

 

Guangming Xpress has launched the full platform and participated in the "Five-five Shopping Festival", and also launched the poverty alleviation section to help unsalable farmers open up sales channels and send love and warmth;

 

June 2020

 

Bright Dairy and the China Children’s Charity Relief Foundation donated 4,000 boxes of Bright student milk to seven primary schools including Guilizhai, Hui’an Street, Lankao County, to help poor students in schools provide nutritious meals;

 

Bright Dairy and Jiangsu City Channel formally launched the "City Cooler" charity activity of Love by Your Side. The cold drink freezer at the charity supply station provides unlimited cold drinks for outdoor workers such as sanitation workers, takeaway boys, couriers, law enforcement officers, etc. Take it for free, and give them a refreshment for every working day they insist on;

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"Waste Sorting·Bright Future", Bright Dairy's milk carton recycling green campaign was fully launched in 13 prefecture-level cities in Jiangsu Province, Jinan City, Hangzhou City and other key garbage sorting cities, working hand in hand with the people of the whole country for a green and bright future. let's move;

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The "Bright Nutrition Project" public welfare project was launched in Shanghai, and 3880 martyrs felt love and respect;

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August 2020

Bright Dairy pays tribute to city builders under high temperature;


 

November 2020

Bright Dairy donated 2000 Bright Milk Plus Pure Milk to Shanghai Pudong Hospital to ensure the nutrition and health of all medical staff and patients;


 

December 2020

Bright Dairy and Shanghai People’s Broadcasting Station "Direct 990" program jointly organized the "Bright Ube·2020 Annual Ceremony of Praise for Good People" with a warm start.

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Bright new products, stunning debut

 


Milk series

April 2020
Guangming Good Morning Rice Milk Plant Protein Drink was launched;

 

 

June 2020
New products of Bright Lactobacillus Beverages were launched;

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July 2020
Bright Jianneng JCAN master family has added a new member-Jianneng JCAN Bright Eye Master is listed;

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Bright Dairy held a press conference for the launch of Youjiayigu milk products and the establishment of the "Health Care" alliance with the theme of "New "Calcium" Concept, Benefit Start";

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September 2020
Bright Moslian selected another new member of the fruit family, Moslian Succulent Grape Yogurt;

 

 

October 2020
Bright Xpress ordered the launch of new nutritional fortified milk;

 

 

November 2020
The formula of Guangming Dairy Research Institute-No-additive room temperature yogurt

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Ice cream series

 

June 2020
Guangming Youbei fresh milk ice cream is freshly marketed, without adding a drop of water, it is made with the No. 1 fresh milk sales volume in the country;

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October 2020
Rare ruby chocolate limited edition purple ice cream "pink" ink debut;

 

 

December 2020
MAHJONG ice cream under the brand of Guangming Cold Drink was unveiled, combining the quality of Guangming with the elements of the national trend, innovating the "Bright National Trend", and making every effort to create diversified, innovative and high-quality products;

 

 

Joint Series

 

June 2020
Bright pure milk Chinese women's volleyball series "box you fight together" brand new packaging is fully launched;

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Guangming x Big White Rabbit ice cream boxed ice cream was launched;

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July 2020
On the occasion of the 70th anniversary of Bright Dairy, it cooperated with Shanghai Film to create the image ice brick product of "Qi Tian Dasheng";

 

2020 year 12
Bright Dairy and Guanshengyuan jointly launched Bright White Rabbit Milk Candy Flavored Milk 2.0;


 

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Baking series

May 2020
Guangming You Baking Light Foods has launched new products, including 8 salads, 1 dessert, and 1 snack. They do not make heavy samples every day;

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Bright endorsement, interpretation of attitude

 

Bright and fresh vitality spokesperson

Zheng Yunlong, speak for the vitality of UBE

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Cherish such a detailed count
What a rewarding 2020!
Looking ahead to 2021
in New Year
Bright Dairy will continue to forge ahead and ride the wind and waves!

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HANGZHOU ZHONGYA MACHINERY CO., LTD.

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