January 2020

Bright Dairy won the title of "2019 China Dairy Social Responsibility Model Enterprise". Bright Dairy's three series of infant formula milk powders, "Guangming Youyou", "Guangming Ranch", and "Guangming Zhiyou", won the "Mainstream Brand Infant Formula of 2019" Milk Powder Quality Gold Award";

May 2020

The “Establishment and Application of the Shanghai Dairy Performance Measurement (DHI) Innovation System” project jointly declared by Guangming Dairy subsidiary Guangming Dairy and the Shanghai Dairy Breeding Center won the second prize of Shanghai Science and Technology Progress and became the only award-winning project in the livestock production category of the year ；

Bright Dairy was successfully listed on the 2020 China Brand Value Evaluation Information Release List and became a dairy company with a brand value of tens of billions in this list;

Bright Dairy was selected into the Top 50 Corporate Social Responsibility List of "Consumer Quality News";

July 2020

Bright Dairy Moslian appeared at FBIF2020 and won the Best Yogurt and Lactobacillus Beverage Award;

October 2020

Bright Dairy and Bright Cold Beverages, relying on their innovative energy to chase the national trend, have become the only company in the food and beverage category in the 2020 "New Domestic Product Model" list with two categories, and the only company among the dairy companies on the list;

At the 2020 Shanghai Featured Tourist Food Recommendation and Awarding Ceremony held at the International Convention and Exhibition Center, the Guangming Snow ice cube and purple ice cream products of Guangming Cold Drink under Guangming Dairy won the title of "Shanghai Featured Tourist Food" for their excellent quality and taste;

November 2020

At the 27th China International Advertising Festival Media Enterprise Ceremony, Bright Dairy won the "2020 Advertiser Award, Media Enterprise Cooperation Case Award, Content Marketing Gold Award" for its cooperation with the CCTV integrated channel "China in Stories" program of China Central Radio and Television. ";

Bright Ranch milk powder won the "Annual Popular Milk Powder for Baby Products" in the Orange Product List of Parenting.com;

December 2020

February 2020
Bright Dairy's Wuhan plant is the only factory in the city that normally produces and sells low-temperature dairy products. While preventing and controlling the epidemic, it ensures the normal operation of the entire industrial chain in Wuhan. It serves as the main supply of the fresh dairy products market in Wuhan and has undertaken the assistance of Shanghai. The relevant guarantees of the Hubei medical team have also started "zero-touch" distribution, while protecting the nutrition and health of the citizens;

March 2020
Bright Dairy, together with the Party Committee and the government of Baihe Town, Qingpu District, Shanghai, officially launched the 2020 11th Shanghai Qingpu Baihe Strawberry Cultural Festival and "Internet +" activities;

April 2020
Bright Moslian exclusively titled China's first original hand-made decryption interactive experience show "Skillful Detective" and China's first workplace culture intergenerational interactive reality show "Flower Intern";

May 2020
In response to the national call, Bright Dairy joined the "Five-five Shopping Festival" team, teamed up with White Rabbit to create an Internet celebrity pop-up store, appeared at the "National Tide Time-honored Brand" Garden Party in Shanghai Yuyuan, and created a consumption feast that "Bright will save you a little every day" in an all-round way ；

Bright Xpress opened the vegetable and meat distribution service to build a fresh food home delivery platform. At the same time, it also signed a 2020 brand digital transformation strategic cooperation with Tmall, fully opening a new layout of brand digitalization;

Guangming Truthfulness once again named the Chenshan Grassland Music Festival, as the world's first large-scale live performance of classical music after the epidemic, bringing the concert from the concert hall where they are sitting in danger to nature, allowing all audiences to experience the pure charm of truthfulness;

Bright Youjia assists the F1 E-sports China Championship;

Bright Dairy, as the official partner of the "2020 League of Legends Global Finals" in China, promotes the development of China's e-sports;

June 2020
Build a 100 billion-level high-quality dairy industry cluster together! Bright Dairy, Ningxia Zhongwei City, and Ningxia Agricultural Investment signed a strategic cooperation agreement;

Bright Dairy once again teamed up with Guanshengyuan to build the Shanghai Shimao Plaza Big White Rabbit offline cold drink pop-up store and the first white rabbit cup ice cream, opening the first brand IP event in 2020;

With the rise of the "stall economy", Bright Dairy brought its star products such as Mosleyan yogurt, White Rabbit milk candy flavored milk, Guangming cold drinks, Guangmingyou bakery and other star products to check in the trend mecca on the Bund BFC Maple Trail, a time-limited pedestrian street;

July 2020

September 2020
Guangming Youbei, the exclusive title of Guangming Youbei, has opened the Shanghai exhibition of outstanding new stage works of "Arts Going Forward", which is also the first comprehensive stage work concentrated exhibition held in Shanghai this year;
Bright Dairy and Lele Tea, a star brand in the milk tea industry, jointly created four co-branded iced ice teas. The pop-up store opened in Global Harbor;
Guangming Youbei pop-up store appeared on the East Extension Section of Nanjing Road Pedestrian Street, "China's First Commercial Street";
Learn the spirit of the women's volleyball team and firmly believe in the power of light. As the official strategic partner of the Chinese women's volleyball team and a witness enterprise of the spirit of the Chinese women's volleyball team, Bright Dairy uses the fresh vitality of Ubei 75℃ to help the movie "Win the Championship";

October 2020

"Bright You Baking" new store officially debuted in Yuyuan Department Store;

Bright Dairy specially sponsored the launch of the second season of "China in Stories". Bright Dairy once again joined hands with CCTV to pay tribute to the classics of the times and relive the fresh moments;

November 2020

Bright Dairy × F1 E-sports Development Alliance signing ceremony, and jointly unveiled the F1 E-sports China Championship mascot-"Lightning Fox";

The second season of "The Voice of Chinese Dream·Our Song", named by Guangming Youbei TV, was launched;

December 2020

The 2020 "A Moment Before Bright Wine" Oriental Food and Gourmet Ceremony was perfectly held;

Since the implementation of the National "Student Milk Program" in 2000, it has always focused on its original intentions and responded to the call of duty. It has played a positive role in improving and enhancing the nutritional and health level of primary and secondary school students, and promoting the development of my country's dairy consumption and the dairy industry. Bright Dairy, as the mainstay of the China Dairy Association, has made contributions in the past two decades;

In the live broadcast of the 5th China Manufacturing Day, Bright Dairy is constantly improving and innovating, striving to let the people gradually realize "milk freedom".

February 2020

Bright Dairy took the initiative to fulfill its corporate social responsibility during the new crown pneumonia epidemic, donating nearly 1.2 million boxes of dairy products, benefiting from front-line medical staff, public security officers, community workers, anti-epidemic volunteers, senior citizens, and Shanghai deaf Children’s rehabilitation center, etc.; accumulatively donated more than 50,000 bright milk handles to medical staff across the country to fix masks; delivered fresh vegetables, meat and dairy products to the families of 1,859 Shanghai-aid medical team members every week to fully protect Shanghai The rear of the medical team members assisting Hubei;

Bright milk powder "2020 China's maternal and child healthy growth online public welfare science activities", launched the "war on the epidemic, protect mothers and children" online live public welfare activities;

March 2020
In order to solve the "berry" urgency of the majority of berry farmers, Bright Dairy first came to communicate with each other and started the "zero profit" public welfare assistance to agriculture business;

Provide free milk for centenarians and preferential milk supply for the elderly, love and unite efforts, and contribute to the social elderly care undertakings through charity. Bright Dairy signed a donation agreement with the Pudong New Area Representative Office of the Shanghai Aged Foundation to send bright warmth to the elderly during the epidemic and provide strong guarantee for their daily nutrition;

Bright Dairy and the Chinese Children's Charity Association launched the "Caring for New Life·Millions of Rural Doctors" assistance action;
April 2020

Bright Dairy joins hands with the Children's Research Center of the China Customs Work Committee to jointly launch an online public welfare live broadcast of the 2020 China Maternal and Child Healthy Growth;

Bright Dairy has joined hands with the Shanghai Municipal Education Commission, the Municipal Health Commission, the Municipal Science and Art Education Center and the Xinmin Evening News to launch a call for essays and speeches on the theme of "Children of Shanghai New Coronary Pneumonia Anti-epidemic Frontline Medical Workers";

May 2020

June 2020

August 2020

Bright Dairy pays tribute to city builders under high temperature;

November 2020

Bright Dairy donated 2000 Bright Milk Plus Pure Milk to Shanghai Pudong Hospital to ensure the nutrition and health of all medical staff and patients;

December 2020

Bright Dairy and Shanghai People’s Broadcasting Station "Direct 990" program jointly organized the "Bright Ube·2020 Annual Ceremony of Praise for Good People" with a warm start.