In its rapidly expanding Asian market, OATLY, the world's largest oat drink brand, has ushered in a bright moment.

Xiaoshidai noticed that just now, OATLY announced that its factory in Singapore is about to be completed. This is OATLY's first factory in Asia, and it is also part of its plan to further develop the Asian market. This means that OATLY's expansion in China will also be supported by a stronger supply chain.

Statistics show that OATLY, headquartered in Malmö, Sweden, was founded in the 1990s and currently sells products in more than 20 countries. It is the world's leading oat beverage company. In addition to oatmeal drinks, the company also owns oat-based cream, oatmeal yogurt, oatmeal ice cream and other products and applications.

OATLY said that the establishment of a production base in Asia is mainly to meet the needs of consumers in this region. Xiaoshidai learned that in Asia, OATLY has entered the Chinese mainland, Hong Kong, Taiwan, South Korea and Singapore markets.

"OATLY is promoting sustainable development all over the world, and Asia is undoubtedly an important part of this process. OATLY has established a new production base in Asia to encourage more people in the region to turn to environmentally friendly, Plant-based diet.” The company said.

Asia's first plant

Let's take a look at the new factory plan first.

According to OATLY, the production capacity expansion plan will first be located in the Singapore factory.Products made in Asia are expected to be put into production in the second half of this year, and the first batch of products will be supplied to catering channels first. When the plant is fully operational, it is expected to produce more than 70 million liters of oat-based beverages each year.

Xiaoshidai learned from OATLY that the Chinese market adjacent to Singapore is also in the "supply circle" of this new factory, and the products produced by its Singapore factory will mainly meet the needs of China and the surrounding markets in Asia.

It is worth noting that after the Singapore factory, OATLY continues to pay attention to China's development opportunities, and its production capacity plan in China has also been launched.

One of the biggest labels of the factory is "environmental protection".

For example, OATLY pointed out that as part of OATLY's global layout, the new plant in Singapore will minimize the impact on the environment through effective use of resources and create a "true future-oriented production base."

According to reports, the operation of the Singapore factory will follow OATLY global quality standards and strictly abide by food safety guidelines, including the BRC and FSSC22000 standards that are recognized in the food industry. OATLY's production base in Asia will be an important part of OATLY's global vision: to promote the transformation of plant-based dietary habits.

Expansion in China

At present, China has become one of OATLY's most important growth markets in the world.

Xiaoshidai introduced that OATLY has become popular in China from cafes. As of the end of last year, OATLY has entered many major coffee shops across the country. From specialty coffee shops to coffee giant Starbucks, it can be said that OATLY has "caught" more than half of the coffee circle, and it is the first choice for oatmeal drinks without any suspense. Starbucks in China alone has sold 62 million cups of OATLY oat "milk" drinks each year, reducing the planet's greenhouse gas emissions by approximately 21,457 tons.

But OATLY is not just a "coffee companion".

"We have a rich product matrix and diversified product forms. The products can be drunk directly, can be used with coffee, milk tea, or baked goods, or even cocktails, suitable for breakfast, sports supplies, and daily drinking." OATLY China has Introduced to the snack representative that many brands of tea, desserts, baking and other brands have also cooperated with OALTY to launch oat-based products, such as Honeymoon Desserts and Duo Le Zhi Days.

Up to now, OATLY has launched a variety of oat-based products in the Chinese market, including coffee master, mellow oatmeal, original oatmeal and other oatmeal drinks. In addition, at this HOTELEX Shanghai exhibition, OATLY also has a variety of products such as oatmeal cream, oatmeal yogurt, oatmeal ice cream and so on. There are a wealth of oatmeal-based applications.

In the future, perhaps OATLY will launch more localized and innovative oat-based products in China.

Xiaoshidai noticed that recently, the company disclosed in its official WeChat account that it had previously established a new OATLY Asia Pacific Innovation R&D Center in Shanghai, and it has been put into use.According to reports, in order to create oat-based products that “know more about local consumers”, OATLY Asia Pacific Innovation R&D Center has also reached a cooperation with Tmall’s New Product Innovation Center (TMIC). Through the latter’s data empowerment, it can help OATLY get more information. Accurate insights into consumer groups to explore market opportunities.

According to reports, this local-based OATLY R&D team aims to provide Chinese customers and consumers with services closer to their needs and more oat-based dietary possibilities.Provide "all-round solutions to meet the needs of local consumers", including product development and innovation, product improvements that cater to local tastes, development applications, packaging, etc.

OATLY Asia Pacific Innovation R&D Laboratory

The TMIC report quoted by OATLY shows that in addition to the fast-growing vegetable protein beverage market, capable merchants may also wish to look at the entire plant-based market, including the newly supplied plant ice cream and plant yogurt. They can also explore more possibilities. , Such as plant-based cheese and plant-based snacks.

Not long ago, OATLY made a new attempt. Xiaoshidai noticed that during the Spring Festival this year, OATLY cooperated with an online celebrity ice cream shop in Shanghai to launch an "Oatmeal Earth Ice Cream", which uses vegan raw materials such as matcha and oat milk, paired with biodegradable spoons, and is only sold in a single ball, because " There is only one earth".

Image source: OATLY official WeChat

"We will form a richer and diversified product matrix and form according to consumer needs, and then we will launch more new flavors, new categories, and new applications on the market."OATLY said earlier that based on its in-depth understanding and accumulation of oat-based products, with the help of a mature supply chain and a strong R&D system, OATLY will further meet the needs of the Chinese and even Asian markets.