From the late dairy industry to the new consumer darling, what did Jane Eyre's yogurt do right?
- Categories:Industry news
- Author:New Dairy
- Origin:New Dairy
- Time of issue:2021-03-10
- Views:449
(Summary description)If the representative of the “new consumption” brand in the current dairy industry is selected, I believe many people will give the same name: Jane Eyre Yogurt.
To
From the launch of the first batch of products in May 2015 to the completion of the A round of financing on May 19, 2020, Jane Eyre Yogurt took only five years. In the past five years, the average annual growth rate of Jane Eyre's yogurt is as high as 155%. Today's annual sales are 57 times that of when it started, and monthly sales exceeded the 100 million yuan mark. Data shows that once the Cuckoo campaign was launched, Jane Eyre’s yogurt sales exploded again, selling 25 cups per second.
To
During the Spring Festival of the Year of the Ox, Jane Eyre’s yogurt is selling well in e-commerce channels
To
Up to now, Jane Eyre yogurt has penetrated millions of families in first- and second-tier cities and has become a good cup of yogurt that family and children can drink.
To
To
In the annual list announced by FoodPlus not long ago, Jane Eyre Yogurt once again ranked among the "Chinese food consumer product startups worth watching in 2020". This is the third time that Jane Eyre has been selected into the FoodPlus·Annual list, and has long been in the forefront of dairy products, fully demonstrating its brand influence.
To
To
So, here comes the question: what is Jane Eyre's yogurt doing in the face of the torrent of capital in the six years since its inception?
Jane Eyre's secret to success
To
Stand on top of the wind, adhere to the original intention of starting a business
To
To
Facing the capital dividend, realizing model empowerment
To
To
Promote diversified layout and create strategic single products
To
To
1. Stand on top of the trend and stick to the original intention of starting a business
To
The rise of new consumer brands is almost closely related to the general trend of the times, and Jane Eyre Yogurt is no exception.
To
With the upgrading of consumption, the concept of healthy diet with low sugar, low calorie and no additives is rapidly becoming popular, and it is evolving from an individual's life attitude to a family life standard. For the majority of consumers, the basic demand of "drinking yogurt" has been upgraded to the quality demand of "drinking good yogurt". The original intention of Jane Eyre's yogurt brand is to "make a cup of peace of mind for family and children", which has captured the core of consumer pain points from the very beginning.
To
To
Xia Haitong, the founder of Jane Eyre Yogurt, said bluntly that the ultimate victory of all brands is the victory of the original intention and the victory of values. With the enrichment of the product series, Jane Eyre's yogurt may have an increase or decrease in the ingredient list, but the original intention of "making a cup of peace of mind for the family and children" cannot be changed.
To
2. Facing the capital dividend, realize model empowerment
To
The original intention of Jane Eyre Yogurt established the brand personality and product characteristics of Jane Eyre Yogurt, and also allowed it to quickly break out of the Red Sea market. In the face of capital dividends, Jane Eyre’s persistence remains unchanged: instead of spending money on advertising, they continue to use it for product development and future planning, and realize future "factory and pasture integration" empowerment.
To
One continues to strengthen the "no additions" label
To
What kind of yogurt products do consumers need today? The answer given by Jane Eyre Yogurt is: raw milk, probiotics, and nothing else. This is the product philosophy of Jane Eyre Yogurt.
To
In fact, "Raw milk, lactic acid bacteria, others are gone" is also Jane Eyre's unchanging brand Slogan, and it corresponds to the ingredient list one by one. The goal is to make yogurt more extreme and make "no additives" become Jane Eyre yogurt. s Mark. Looking at the entire Jane Eyre yogurt product line, each product upholds the bottom line of "the others are gone."
To
To
Of course, the "no additives" product philosophy is extremely high on milk sources and production lines. It is reported that in order to create a series of fatherly formula products, Jane Eyre yogurt selected Modern Dairy and Aoya Dairy as the limited milk source after inspecting dozens or even hundreds of pastures.
To
Two future "factory and pasture integration"
To
After receiving the capital blessing, Jane Eyre Yogurt has taken a key step in the development of the company: opening the future "factory and pasture integration" model to provide a stronger empowerment for the quality assurance of Jane Eyre yogurt.
To
In January 2021, Jane Eyre's new yogurt factory officially went into production. According to Mr. Dairy, the factory is located in Fengning County, Chengde City, Hebei Province, with a geographic
From the late dairy industry to the new consumer darling, what did Jane Eyre's yogurt do right?
(Summary description)If the representative of the “new consumption” brand in the current dairy industry is selected, I believe many people will give the same name: Jane Eyre Yogurt.
To
From the launch of the first batch of products in May 2015 to the completion of the A round of financing on May 19, 2020, Jane Eyre Yogurt took only five years. In the past five years, the average annual growth rate of Jane Eyre's yogurt is as high as 155%. Today's annual sales are 57 times that of when it started, and monthly sales exceeded the 100 million yuan mark. Data shows that once the Cuckoo campaign was launched, Jane Eyre’s yogurt sales exploded again, selling 25 cups per second.
To
During the Spring Festival of the Year of the Ox, Jane Eyre’s yogurt is selling well in e-commerce channels
To
Up to now, Jane Eyre yogurt has penetrated millions of families in first- and second-tier cities and has become a good cup of yogurt that family and children can drink.
To
To
In the annual list announced by FoodPlus not long ago, Jane Eyre Yogurt once again ranked among the "Chinese food consumer product startups worth watching in 2020". This is the third time that Jane Eyre has been selected into the FoodPlus·Annual list, and has long been in the forefront of dairy products, fully demonstrating its brand influence.
To
To
So, here comes the question: what is Jane Eyre's yogurt doing in the face of the torrent of capital in the six years since its inception?
Jane Eyre's secret to success
To
Stand on top of the wind, adhere to the original intention of starting a business
To
To
Facing the capital dividend, realizing model empowerment
To
To
Promote diversified layout and create strategic single products
To
To
1. Stand on top of the trend and stick to the original intention of starting a business
To
The rise of new consumer brands is almost closely related to the general trend of the times, and Jane Eyre Yogurt is no exception.
To
With the upgrading of consumption, the concept of healthy diet with low sugar, low calorie and no additives is rapidly becoming popular, and it is evolving from an individual's life attitude to a family life standard. For the majority of consumers, the basic demand of "drinking yogurt" has been upgraded to the quality demand of "drinking good yogurt". The original intention of Jane Eyre's yogurt brand is to "make a cup of peace of mind for family and children", which has captured the core of consumer pain points from the very beginning.
To
To
Xia Haitong, the founder of Jane Eyre Yogurt, said bluntly that the ultimate victory of all brands is the victory of the original intention and the victory of values. With the enrichment of the product series, Jane Eyre's yogurt may have an increase or decrease in the ingredient list, but the original intention of "making a cup of peace of mind for the family and children" cannot be changed.
To
2. Facing the capital dividend, realize model empowerment
To
The original intention of Jane Eyre Yogurt established the brand personality and product characteristics of Jane Eyre Yogurt, and also allowed it to quickly break out of the Red Sea market. In the face of capital dividends, Jane Eyre’s persistence remains unchanged: instead of spending money on advertising, they continue to use it for product development and future planning, and realize future "factory and pasture integration" empowerment.
To
One continues to strengthen the "no additions" label
To
What kind of yogurt products do consumers need today? The answer given by Jane Eyre Yogurt is: raw milk, probiotics, and nothing else. This is the product philosophy of Jane Eyre Yogurt.
To
In fact, "Raw milk, lactic acid bacteria, others are gone" is also Jane Eyre's unchanging brand Slogan, and it corresponds to the ingredient list one by one. The goal is to make yogurt more extreme and make "no additives" become Jane Eyre yogurt. s Mark. Looking at the entire Jane Eyre yogurt product line, each product upholds the bottom line of "the others are gone."
To
To
Of course, the "no additives" product philosophy is extremely high on milk sources and production lines. It is reported that in order to create a series of fatherly formula products, Jane Eyre yogurt selected Modern Dairy and Aoya Dairy as the limited milk source after inspecting dozens or even hundreds of pastures.
To
Two future "factory and pasture integration"
To
After receiving the capital blessing, Jane Eyre Yogurt has taken a key step in the development of the company: opening the future "factory and pasture integration" model to provide a stronger empowerment for the quality assurance of Jane Eyre yogurt.
To
In January 2021, Jane Eyre's new yogurt factory officially went into production. According to Mr. Dairy, the factory is located in Fengning County, Chengde City, Hebei Province, with a geographic
- Categories:Industry news
- Author:New Dairy
- Origin:New Dairy
- Time of issue:2021-03-10
- Views:449
Information
If the representative of the “new consumption” brand in the current dairy industry is selected, I believe many people will give the same name:Jane Eyre Yogurt.
From the launch of the first batch of products in May 2015 to the completion of the A round of financing on May 19, 2020, Jane Eyre Yogurt took only five years. In the past five years, the average annual growth rate of Jane Eyre's yogurt is as high as 155%. Today's annual sales are 57 times that of when it started, and monthly sales exceeded the 100 million yuan mark. Data shows that once the Dujuan campaign was launched, Jane Eyre’s yogurt sales exploded again.25 cups are sold every second.
During the Spring Festival of the Year of the Ox, Jane Eyre’s yogurt is selling well in e-commerce channels
Up to now, Jane Eyre yogurt has penetrated millions of families in first- and second-tier cities and has become a good cup of yogurt for family and children.
In the annual list announced by FoodPlus not long ago, Jane Eyre Yogurt once again ranked among the "Chinese food consumer product startups worth watching in 2020". This is the third time that Jane Eyre has been selected into the FoodPlus·Annual list, and has long been in the forefront of dairy products, fully demonstrating its brand influence.
So, here comes the question: what is Jane Eyre's yogurt doing in the face of the flood of capital in the six years since its inception?
Jane Eyre's secret to success
-
Stand on top of the trend, adhere to the original intention of entrepreneurship
Facing the capital dividend, realizing model empowerment
Promote diversified layout and create strategic single products
1. Stand on top of the trend and stick to the original intention of entrepreneurship
The rise of new consumer brands is almost closely related to the general trend of the times, and Jane Eyre Yogurt is no exception.
With the upgrading of consumption, the concept of healthy diet with low sugar, low calorie and no additives is rapidly becoming popular, and it is evolving from an individual's life attitude to a family life standard. For the majority of consumers,“The basic requirement of drinking yogurt has been upgraded to the quality requirement of “drinking good yogurt.” The original intention of Jane Eyre's yogurt brand is to “make a cup of peace of mind and good milk for family and children”.From the very beginning, we grasped the core of consumption pain points.
Xia Haitong, the founder of Jane Eyre Yogurt, said bluntly that the ultimate victory of all brands is the victory of the original intention and the victory of values. With the enrichment of the product series, Jane Eyre's yogurt may have an increase or decrease in the ingredient list, but the original intention of "making a cup of peace of mind for family and children" cannot be changed.
2. Facing the capital dividend, realize model empowerment
The original intention of Jane Eyre Yogurt established the brand personality and product characteristics of Jane Eyre Yogurt, and also allowed it to quickly break out of the Red Sea market. In the face of capital dividends, Jane Eyre’s persistence remains unchanged: theyInstead of spending the money on advertising, it will continue to use it for product development and future planning, and realize future "factory and pasture integration" empowerment.
One continues to strengthen the "no additions" label
What kind of yogurt products do consumers need today? The answer given by Jane Eyre Yogurt is: raw milk, probiotics, and nothing else. This is the product philosophy of Jane Eyre Yogurt.
In fact, "Raw milk, lactic acid bacteria, others are gone" is also Jane Eyre's unchanging brand Slogan, and it corresponds to the ingredient list one by one. The goal is to make yogurt more extreme and make "no additives" become Jane Eyre yogurt. s Mark. Looking at the entire Jane Eyre yogurt product line, each product upholds the bottom line of "the others are gone."
Of course, the "no additives" product philosophy is extremely high on milk sources and production lines. It is reported that in order to create a series of fatherly formula products, Jane Eyre yogurt selected Modern Dairy and Aoya Dairy as the limited milk source after inspecting dozens or even hundreds of pastures.
Two future "factory and pasture integration"
After receiving the capital blessing, Jane Eyre Yogurt took a key step in the development of the company:Open the future "factory and pasture integration" model to provide a stronger empowerment for the quality assurance of Jane Eyre's yogurt.
In January 2021, Jane Eyre's new yogurt factory officially went into production. According to Mr. Dairy, the factory is located in Fengning County, Chengde City, Hebei Province, with a geographical latitude of 41 degrees north, and is located in the global golden milk source belt. It covers an area of 56669.5 square meters with a total investment of 400 million yuan. The new factory adopts the development model of "integration of factory and pasture", which is both a factory and a pasture. At the same time, Jane Eyre Yogurt also cooperates with a team of high-level cattle-raising experts at home and abroad to establish an exclusive milk source standard animal husbandry management technology system to improve the quality of milk source to a new level.
It can be said that Jane Eyre yogurt, which does not forget the brand's original intention, has become more and more stable in quality improvement. After all, in the new era of brand consumption, all new consumer brands have to rely on products to speak out.
3. Promote diversified layout and create strategic single products
It is worth noting that, on the basis of no additives, Jane Eyre yogurt is dedicated to cultivate market segments and strives for perfection to launch ingenious products:0 Sucrose and father's love formula series.
Among them, the concept of 0 sugar has now become a trend in the beverage market. In the yogurt market, Jane Eyre's 0 sucrose series has gone further, 99% raw milk is fermented, and it has truly achieved "0 sucrose, 0 sugar substitution, and 0 addition".
It is reported that the Jane Eyre yogurt 0 sucrose series has 8g less sugar per 100g than ordinary yogurt, and is richer in nutrients: the protein content of 4.0g/100g is much higher than the international standard of 2.9g/100g, and 114mg/100g of natural Milk calcium has high nutritional value.
In addition, the Jane Eyre 0 cane sugar series also has innovative flavors. In addition to the original flavor, there is also a coconut milk flavor. Each cup is specially added with 17g of coconut milk. The blend of milky and coconut flavors is endless.
Jane Eyre Yogurt 0 Cane Sugar Products
The appearance of Jane Eyre's yogurt father love formula series redefines the standard of high-quality yogurt to some extent.
It is reported that the Jane Eyre Father’s Love Formula Series is specially designed for babies aged 0-3. It is jointly created by the Jane Eyre team and 3000 families. There are three levels of sweetness formulas of 0%, 2%, and 4%, respectively, for children. Accurate sugar control, 2% and 4% formulas also add 5 kinds of mixed fruits and vegetables to cultivate children's habit of not picky eating.
More importantly, under the principle of adhering to the principle of milk-derived protein content ≥3.2g/100mL, the somatic cell count of the Jane Eyre Father’s Love formula was reduced from the previous ≤400,000/mL to the somatic cell count ≤250,000/mL; the total number of colonies It will be reduced from a maximum of 100,000 CFU/mL to a maximum of 50,000 CFU/mL.
This means that among the three key indicators used by the global dairy industry to measure the quality of milk sources, the milk source of Jane Eyre's father's love formula has reached EU standards, and the requirements for somatic cell and colony count indicators even exceed EU standards.
In addition, in order to make parents feel at ease to give it to their babies, Jane Eyre Yogurt also cooperates with SGS, an authoritative testing organization that is recognized globally as a benchmark for quality and integrity. You only need to scan the small program code behind the package to see the test report, so that each bag of yogurt has an "ID card", which is safe and traceable.
summary
The rise of a newly created brand must have precise insights into the changes in consumption trends and occupy a large share of sub-categories. Jane Eyre Yogurt focuses on high-end yogurt and creates a “no-additive” label. It successfully breaks through the fierce dairy industry competition and has established a model for other new consumer brands to learn from and learn from. At the same time, the rise of Jane Eyre yogurt, especially the continuous intensive cultivation of high-end yogurt, is bound to have a positive and far-reaching impact on the innovation direction of the entire dairy industry.
Source: New Dairy
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