Gathering stars into a cosmopolitan future

Gathering stars into a universe, shining in the future. Every year, Yili and its partners shine in the world like stars, watching and helping each other to release their brilliance; every year Yili and partners gather as promised, bursting with new potential; every year Yili and partners gather with gains and move towards new goals run. On December 8, the 2021 Global Partner Conference of Yili Group kicked off in Sanya, Hainan. The Cold Drinks Division took the lead to debut, adopting the form of online live broadcast + offline interaction, and together with global partners to summarize the outstanding results achieved in 2020, Let us look forward to a bright future in 2021.

In 2020, the sudden new crown pneumonia epidemic and its continuing impact have caused a major impact on China and the global economy, and many industries and companies are facing huge challenges. As a leading enterprise in the health field, Yili adheres to the concept of “consumer-centric” and joins hands with global partners under the guidance of the vision of “becoming the most trusted health food provider in the world” proposed by Chairman Pan Gang. The "Global Health Ecosystem" has achieved a record high in performance against the trend in 2020, and has been ranked among the "Top 5 Global Dairy Industry" ahead of schedule, and its brand value has reached the top of the global dairy industry. This not only perfectly interprets the new global heights of leading companies, but also injects strong momentum into the overall revitalization of China's dairy industry.

▲ Yili 2021 Global Partner Conference Grand Opening

Facing the complex and changeable external environment and the sudden new crown epidemic, Yili actively responded to the challenges, continued to focus on the "global best quality", and created many new records in terms of performance and brand.

In the first three quarters of 2020, Yili achieved total operating income of 73.770 billion yuan, an increase of 7.42%, and net profit of 6.044 billion yuan, an increase of 7.00%. It achieved steady growth in performance against the trend, and its core indicators continued to rank first in the Asian dairy industry.Among them, as a leader in China’s cold drink industry, Yili’s cold drink business unit has always adhered to the corporate credo of “Yili is quality”, with 100% attentiveness to produce 100% safe and 100% healthy high-quality products, and the cumulative number of products on the market has reached 1,000. For more than one species, the production and sales volume has ranked first in the industry for 28 consecutive years, and successively successfully created a series of star brands such as Qiao Lezi, Zhenxi, Bingchang, and Xujianhuan, which have won the love and praise of consumers.

At the same time, the Yili brand has steadily improved in the global ranking, and its leading position has been continuously consolidated. In the Rabobank "2020 Global Dairy Top 20" list, Yili successfully ranked among the top five, created the highest ranking in the Asian dairy industry, and rewritten the world's dairy industry map. In Brand Finance's "Top 10 Most Valuable Dairy Brands in the World in 2020", Yili's brand value has become the world's first, making history once again. In BrandZ's "Top 100 Most Valuable Chinese Brands in 2020", Yili won the "eight consecutive championships", demonstrating a strong brand influence to the public.

Go hand in hand, build a win-win situation

In 2020, as a leading company in the industry, Yili will always adhere to the concept of mutual benefit and win-win in the process of corporate development, actively promote the deepening of cooperation in the global health industry chain, and jointly build a health industry ecology. Up to now, Yili has intensively deployed multiple modern dairy clusters in more than 20 regions including Inner Mongolia, Henan, Ningxia, Hebei, and Shandong, and built nine industrial cluster projects in Inner Mongolia alone. In addition, Yili also vigorously supports the upstream development of the industrial chain through the implementation of technology connection, financial connection, industry connection, and risk connection. As of October 31, 2020, Yili has provided a total of RMB 63.612 billion in financing support to 6,987 upstream and downstream partners in the industrial chain. In the next five years, Yili will invest 30 billion yuan to support the upstream dairy industry, promote the development of the entire industry chain and form a joint force to empower China's dairy industry.

▲ Yili Modern Wisdom Health Valley Grand Launch

At present, Yili's partners have spread across 5 continents and are distributed in 33 countries. They have become the core force in the construction of the "global health ecosystem". This cold drink business partner conference solemnly commended the partners who have achieved outstanding performance in various markets in the past year, and remembered the shining market pioneers with trophies. At the conference site, many distributors expressed their gratitude and support to Yili through video clips.

It is the long-standing and stable relationship with partners that has given Yili's cold beverage business division the strength and confidence to lead the industry. Over the years, based on the deep cooperative and mutual trust relationship established by the Cold Drinks Division and partners, the two parties have jointly created one miracle after another: from starting in Inner Mongolia, to the national market, to the acquisition of Thailand’s largest local ice cream company, Chomthana, to consolidate The leading position of the global dairy industry's first camp, every achievement is a good story for the cooperation between the cold drink business unit and the distributor.

▲Yili shares, builds, and wins with global partners

At the same time, Yili has also built a big data radar platform covering 420 data sources with an effective data level of more than 90% of the entire network, guiding product development and design, creating a parent brand and more than 20 sub-brands, which are well received by consumers. According to Kantar Worldpanel's "2020 Asian Brand Footprint Report", Yili has ranked the most among consumers in the Chinese market for five consecutive years with its 91.6% brand penetration rate, nearly 1.3 billion consumer reach, and nearly 8 purchase frequencies. The top of the brand list.

▲Yili Cold Drinks Division launched a variety of new products at the conference

In 2020, Yili will continue to innovate in the fields of liquid milk, milk powder, yogurt, and cold drinks, and launch a series of new products one after another. This time, the first convening of the Yili Cold Drinks Business Department Conference played a triumphant song. On the basis of achieving the high performance of Qiao Lezi, Zhenxi, Ice Factory, and NOC in 2020, we will continue to innovate the entire line of products in 2021. Further expand the product family, provide consumers with more flavors of cold drink products, and effectively meet consumers' diversified nutritional and health needs, and continue to write new development brilliance.

"Faced with the severe external situation and huge economic pressure in 2020, Yili and our partners have joined hands and worked together to explore business breakthrough opportunities and growth points. We have achieved commendable achievements." As the person in charge of Yili Group In his speech at the Cold Drinks Conference, it was stated that standing at the new starting point of the “Top 5 Global Dairy Industry”, Yili people are working with global partners to accelerate the construction of a “global health ecosystem” and continue to contribute to consumption with stronger centripetal force, cohesion and combat effectiveness. The company provides high-quality products and services, moving forward steadily towards the mid-term goal of "Top Three in the Global Dairy Industry" and the long-term strategic goal of "Number One in the Global Dairy Industry".