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2025 Mengniu portrait released! Create a new Mengniu!

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2025 Mengniu portrait released! Create a new Mengniu!

  • Categories:Industry news
  • Author:Mengniu Dairy
  • Origin:Mengniu Dairy
  • Time of issue:2021-03-30 18:16
  • Views:

(Summary description)"Performance goals are very important, and financial figures are also very important. More importantly, after five years, Mengniu will achieve higher quality and more valuable development and a new look in play, model, and ecology."

2025 Mengniu portrait released! Create a new Mengniu!

(Summary description)"Performance goals are very important, and financial figures are also very important. More importantly, after five years, Mengniu will achieve higher quality and more valuable development and a new look in play, model, and ecology."

  • Categories:Industry news
  • Author:Mengniu Dairy
  • Origin:Mengniu Dairy
  • Time of issue:2021-03-30 18:16
  • Views:
Information

"Performance goals are important
Financial figures are also important
more importantly
Five years later, Mengniu wants to achieve
Higher quality and more valuable development
And in terms of play, mode, and ecology
Get a whole new look"
Based on this thinking
Lu Minfang, President of Mengniu Group
Creatively proposed
"Create a new Mengniu" strategic concept
And formed the "FIRST" portrait
Let's enjoy it together~
Create a new Mengniu

2025 Mengniu FIRST portrait

 

F: First-Choice
Consumers' favorite Mengniu

 

The core value of "consumer first, first first" runs through all work, and takes consumer needs, experience, and well-being as the starting point to drive product innovation and iteration, brand reputation enhancement and the company's overall development, and become the product and brand of choice for consumers.

 

I:International

International Mengniu

 

Fully achieve the international first-class level in terms of products, brands, resources, standards, talents, and governance. Consolidate the global supply chain, export successful models of internationalization, participate in the international governance of the industry, create a global value chain, promote the construction of a "global dairy community", and become a leader in the internationalization of the dairy industry.

 

 

R:Responsibility

The more responsible Mengniu

 

Create a responsible industrial supply chain, carry out environmentally friendly green production, promote the improvement of human health and nutrition inclusiveness, implement the country's rural revitalization responsibility for the dairy industry, create a sustainable development "Mengniu Model", and protect the common health of mankind and the planet.

 

S:Spirit

Mengniu with strong cultural genes

 

With the mission of "a little bit of nutrition, blooming every life", and the vision of "grassland cattle, world cattle, the world's beloved, nourishing 2 billion consumers", we carry forward the Mengniu spirit of "birth to be strong and compete with oneself" and practice the four Core values make corporate culture a strong driving force for corporate development.

 

T:Technology

Mengniu

 

Promote the digital and intelligent transformation of the entire chain, so that the industry chain is closely connected with consumers. Promote the transformation of business model, cross business boundaries, cross industry boundaries, and cross cognitive boundaries, and become a nutrition and health technology industry platform company that empowers "individualization".

For Mengniu
2021 is a new beginning year
Is the cornerstone of development in the next five years
Through the construction of the "FIRST" portrait
Mengniu will maintain its original intention at the same time
Actively seek change and create value
Develop with high quality
Help China's dairy industry leap to a new level

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HANGZHOU ZHONGYA MACHINERY CO., LTD.

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