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"Three step strategy" makes food machinery brand go further

资讯详情

"Three step strategy" makes food machinery brand go further

  • Categories:Industry news
  • Author:
  • Origin:
  • Time of issue:2013-11-19 13:33
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(Summary description)Guide: now the domestic food machinery industry enterprises have focused on the development of the main focus on brand building, after all, food machinery and equipment with high visibility can have enough advantages to stand out in the fierce market competition, so it can be seen that the brand does have a certain impetus for the development of enterprises.
In today's society, when we look at the changes in life, we will find that the brand has been everywhere in life. Brand is going deep into everyone's life and affecting people's life. No matter which industry, no matter which family, brand is slowly infiltrating into, is imperceptibly changing the consumers' life style

"Three step strategy" makes food machinery brand go further

(Summary description)Guide: now the domestic food machinery industry enterprises have focused on the development of the main focus on brand building, after all, food machinery and equipment with high visibility can have enough advantages to stand out in the fierce market competition, so it can be seen that the brand does have a certain impetus for the development of enterprises.
In today's society, when we look at the changes in life, we will find that the brand has been everywhere in life. Brand is going deep into everyone's life and affecting people's life. No matter which industry, no matter which family, brand is slowly infiltrating into, is imperceptibly changing the consumers' life style

  • Categories:Industry news
  • Author:
  • Origin:
  • Time of issue:2013-11-19 13:33
  • Views:
Information
Guide: now the domestic food machinery industry enterprises have focused on the development of the main focus on brand building, after all, food machinery and equipment with high visibility can have enough advantages to stand out in the fierce market competition, so it can be seen that the brand does have a certain impetus for the development of enterprises.

In today's society, when we look at the changes in life, we will find that the brand has been everywhere in life. Brand is going deep into everyone's life and affecting people's life. No matter which industry, no matter which family, brands are slowly infiltrating into, are imperceptibly changing the daily life, culture and aesthetic taste of consumers.

Consumers are changing from the pursuers of the era of commodity scarcity to the adapters of a brand. For example, food brands guide people's food shopping. The competition and game between food brands also make consumers enjoy the fun of shopping and consumption.

Brand is a trend, brand is a future, so from the long-term commercial interests and lasting profits, the competition between brands is the focus of the future competition in various industries. As far as the whole industry is concerned, the competition among food machinery enterprises is not only limited to the price, but also to find a breakthrough, explore and expand the comprehensive strength of the brand. The food machinery industry will usher in the era of brand competition.

Brand strategy 1: focus on Technology

With the change of people's concept of life and the improvement of living standards, the demand for food is higher and higher, which also improves the requirements of food machinery technology. At present, the high and new technology widely used in food machinery has the basic characteristics of high intelligence, high efficiency, high competition and high efficiency.

Due to the continuous application of various high and new technologies, the development of food machinery industry in various countries has been greatly promoted. Continuous production has replaced intermittent production, specialized production has replaced universal production, large-scale production has replaced small and medium-sized production, and the whole process quality control has replaced the quality control of final products. The continuous production and specialized production of food processing have been realized It has many advantages, such as high efficiency operation, automatic regulation, whole process control and industrial operation.

At present, the developed countries in the development of food machinery technology innovation activities, mostly in the human, financial, material and other aspects to give a lot of investment, at the same time give a lot of preferential policies, improve the innovation ability, realize the technological leap. The development of alternative imported products requires a large number of domestic technical equipment to follow up quickly. The development of alternative imported products is still one of the main demand markets for food machinery in China.

Brand strategy 2: focus on originality

At present, the homogenization of the whole food machinery market is more and more obvious, and the enterprise innovation ability is seriously insufficient. In order to achieve sustainable development, the brand must constantly innovate and seek the road of differentiated development. Only in this way can the enterprise find the right position in the market, suit the right medicine to the case, and formulate a strategic plan for its own development.

We will vigorously promote the original innovation, integrated innovation and the ability to introduce, digest and absorb re innovation of food machinery, and promote the development of products with independent intellectual property rights. We should increase investment in independent innovation, strive to break through common key technologies, accelerate the establishment of an innovation system with enterprises as the main body, industry university research closely combined and long-term mechanism, and promote the transformation of food machinery from imitation innovation to independent innovation.

Food machinery enterprises need to keep up with the trend of the times, grasp the pulse of the market and bring forth the new. Every year, we conduct all-round research on the market. After careful demonstration and research, we launch the latest products to the market from time to time to meet the needs of the market.

Brand strategy 3: focus on Marketing

In today's society, "wine is also afraid of deep alleys.". How to open the market of high-quality products has become the most concerned problem of many food machinery enterprises and businesses. More and more food machinery enterprises begin to realize the importance of brand marketing. Many food machinery enterprises through increasing investment in brand marketing, greatly enhance the brand and industry visibility.

From the previous direct sales to the present network marketing, it helps enterprises to quickly detonate the market. To some extent, food machinery has gradually entered the information age, and the competition of food machinery industry in network marketing has become very fierce.

In the Internet era, the use of e-commerce, microblog, wechat and other forms of rapid marketing, for the food machinery industry, the advantage is not only to reduce the cost of sales, improve their own innovative technology research and development, but also to "seize new high-quality customers". Network marketing is more rapid for food machinery enterprises in the food machinery industry to a higher level inserted a pair of wings.

According to the editor of China food machinery and equipment network, brand building is the sword of enterprise competition and the magic weapon of improving the core competitiveness of enterprises. If food machinery enterprises want to get long-term development, they must establish their own brand and make it competitive. Only by implementing the brand strategy and constantly improving the core competitiveness of food machinery enterprises, can food machinery enterprises go further and faster.

(source: China Food Machinery Network)
 
Article link: China food machinery and equipment network http://www.foodjx.com/news/Detail/94773.html
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